INSTITUTO TECNOLÓGICO Y DE ESTUDIOS SUPERIORES DE MONTERREY

CAMPUS PUEBLA
E-COMMERCE AND TECHNOLOGY
JUNE 4TH 2017
VALUE PROPORTION
The customer should buy at walmart.com.mx because:
• Reduction of product search, price discovery costs
• Facilitation of transactions by managing product delivery
REVENUE MODEL
The main benefits for the customer are the convenience, time savings, fast
information etc. The prices are often more competitive online, and the firm obtain
revenues, by selling this products, and it also has an advertising revenue model.
MARKET OPPORTUNITY FOR THE FIRM

• Walmart.com.mx is innovating to
evolve and define the future state of
shopping in internet. As the world’s
largest retailer, their mission is to help
people save money and live better.
• Walmart concentrates on the groceries
online market, but it also includes
technology and home products.
COMPETITIVE ENVIRONMENT FOR THE
FIRM
• Other companies selling similar products:
COMPETITIVE ADVANTAGE THE FIRM
BRINGS TO THE MARKETSPACE

• Walmart.com.mx offers free deliveries of its groceries products in the same day of the
customer purchase.

• Large catalogue of products and inventory

MARKET STRATEGY
• Walmart.com.mx offers to its customers different type promotions all the
time.
ORGANIZATIONAL DEVELOPMENT
• Walmart.com.mx divides its products in different departments, to help its customers to find what they
are looking for.
CAPABILITIES OF THE MANAGEMENT
TEAM
• Active communication, to understand and to help team members and customers.
• Management skills, the ability to serve, and focus the collaboration among team
members.
• Flexibility, the ability to change a project in response to business needs.
• Business Savvy, knowledge of the organization's business, strategy and industry. 
• Customer Focus: the ability to understand customer's needs 
CONCLUSIONS

• I think that walmart.com.mx, uses in a good way the elements of

the e-commerce business model, Walmart knows how to use it in
its favor and to make its customers satisfied.

• Walmart uses all its trajectory and experience to make this new
way to make business a complete success, and I am sure that
walmart.com.mx will keep growing.