Target Group

 Demographic Segmentation: Irrespective of age, gender, race,

religion, education, anyone with access to internet are our
targeted group
 Psychographic Segmentation: Any individual with desire to learn
and gain knowledge
 Behavioural Segmentation: Any person looking for a more
affordable learning medium with various course options
Differentiation

 Affordable when compared to other similar platforms

 Various categories
 Access to E-books and materials
 Learning Workshops
 Student Projects
Positioning Statement

 Penskills is a affordable learning platform for enthusiastic

knowledge seekers irrespective of age group
Perceptual Mapping