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Corona Virus Disease 2019
Corona Virus Disease 2019
Contoso
Pharmaceuticals
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History
Contoso
Pharmaceuticals
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Transmission & Epidemiology
• Corona Virus can cause Zoonotic infections;
• “This virus is closely related to known bat viruses. That’s why it’s believed to have originated from a bat,
they can infect multiple mammals and cross between species” Dr. Jeff Kwong
• The first case of SARS-COVID-19 was reposted on Nov 17th, 2019. By the end of 2019 China alone
reported over 80,000 cases. Why?
• “It’s been in China for a number of months already. It’s not the most contagious spread of infection —
there’s a lot of other diseases that are much more contagious — but because there’s a lack of immunity in
the population, we’re seeing a widespread transmission,” Kwong said;
• Transmitted by Respiratory Aerosol;
Contoso
Pharmaceuticals
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Pathogenesis
• Approximately 50% of infections are asymptomatic
• Immunity following infection appears to be brief, and reinfection can occur.
• Pneumonia caused by SARS coronavirus is characterized by diffuse edema resulting in hypoxia.
Contoso
Pharmaceuticals
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Risk Factors
• Age
• Comorbidities
• Low Immunity
• Exposure to certain mammals
Contoso
Pharmaceuticals
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Clinical Findings
• Common Cold: coryza, scratchy sore throat, and low-grade fever.
• SARS: severe atypical pneumonia characterized by a fever of at least 38°C, nonproductive cough,
dyspnea, and hypoxia. Chills, rigors, malaise, and headache commonly occur, but sore throat and
rhinorrhea are uncommon.
Contoso
Pharmaceuticals
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Timeline
Experience fatigue
Myalgia
Runs Fever Worsening of
Dry cough symptoms
Mild Sore Throat
Sore Throat
Hoarse Voice Mild Fever High grade fever
Body Temp increase Cough Cough with
pronounced sputum
Anorexia begins Dyspnea
Headache Diarrhea or vomiting
Myalgia Contoso
Pharmaceuticals
Diarrhea or vomiting
Diarrhea
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Laboratory Diagnosis
• Common cold: Clinical
• SARS or MERS:
CBC: Deranged WBC
Antibody-based and PCR-based tests can be used.
Contoso
Pharmaceuticals
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Prevention
• Screening: before pt. even enters into health care facility
• The WHO recommends standard, contact, and droplet precautions (i.e. gloves and mask) with eye or
face protection
• Self-isolation for 14 days in case they develop symptoms and to prevent spreading the virus to others;
• Community based measures to reduce transmission:
●Diligent hand washing, use of hand sanitizer that contains at least 60% alcohol
●Respiratory hygiene (e.g., covering the cough or sneeze).
●Avoiding touching the face (in particular eyes, nose, and mouth).
●Avoiding crowds if possible and avoiding close contact with ill individuals.
●Cleaning and disinfecting objects and surfaces that are frequently touched.
Contoso
Pharmaceuticals
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Prevention
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Pharmaceuticals
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Prevention
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Precautions
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Management
• Suspicion – cough & dyspnea
• Isolation – Home Care to prevent transmission and monitor clinical deterioration. 2 strategies can be
employed during Home Care;
• When a test-based strategy is used, patients may discontinue home isolation when there is:
•Resolution of fever without the use of fever-reducing medications AND
•Improvement in respiratory symptoms (eg, cough, shortness of breath) AND
•Negative results of at least two consecutive nasopharyngeal swabs collected ≥24 hours apart
• When a non-test-based strategy is used, patients may discontinue home isolation when the following
criteria are met:
•At least seven days have passed since symptoms first appeared AND
•At least three days (72 hours) have passed since recovery of symptoms (defined as resolution of fever
without the use of fever-reducing medications and improvement in respiratory symptoms [eg, cough,
shortness of breath])
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Pharmaceuticals
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Specimen Collection
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Why Italy?
• Mean age if 64 years.
• Lack of Immunity
• Possibly due to use of Ibuprofen
Contoso
Pharmaceuticals
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Summary
Summary tagline or
sub-headline
Contoso
Pharmaceuticals
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Could it get worse?
“I think we’re going to see many more cases
in the coming months and even years,”
- Dr. Kwong.
Contoso
Pharmaceuticals
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The Problem
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Pharmaceuticals
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Prioritize Authorize Monetize Solution
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Contoso
Pharmaceuticals
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Unique First to Market
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Product
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Contoso
Pharmaceuticals
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Emphasize your
main benefit
Other benefits include
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arcu dolor commodo libero. Contoso
Pharmaceuticals
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Business Model
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Pharmaceuticals
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Market Opportunity Option 1
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$1B $2B
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Contoso
Pharmaceuticals
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Market Opportunity Option 2
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$3B
Opportunity to Build
$2B
Freedom to Invent
$1B
Few Competitors
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Pharmaceuticals
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Competition Option 1
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Competition Option 2
Convenience
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Pharmaceuticals
Expensive Affordable
Inconvenient Contoso
Pharmaceuticals
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Traction
Forecasting for success
20YY 0 0 $0 $0
$250,000
$150,000
20YY 50 500 $33,750 $5,063
$100,000
20YY 200 2000 $135,000 $20,250
$50,000
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Financials
Year 1 Year 2 Year 3
Detailers 5,000 40,000 160,000
Users 50,000 400,000 1 600,000
Sales 500,000 4 000,000 16 000,000
Average Price per Sale 75 80 90
Revenue @ 15% 5 625,000 48 000,000 216 000,000
• Cost of Revenue 0 0 0
Gross Profit 5 625,000 48 000,000 216 000,000
Expenses
• Sales & Marketing 5 062,500 38 400,000 151 200,000 70%
• Customer Service 1 687,500 9 600,000 21 600,000 10%
• Product
Development 562,500 2 400,000 10 800,000 5%
• Research 281,250 2 400,000 4 320,000 2%
Total Expenses 7 593,750 52 800,000 187 920,000
Contoso
EBIT -1 968,750 -4 800,000 28 080,000 13% Pharmaceuticals
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Team
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fermentum a magna ut eleifend. sodales. Nulla a erat eget nunc amet accumsan neque lobortis.
Integer convallis suscipit ante eu hendrerit ultrices eu nec nulla.
varius.
Contoso
Pharmaceuticals
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Team Alternate
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Pharmaceuticals
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Funding
$32,000
$82,000
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Thank You
April Hansson
+1 23 987 6554
april@contoso.com
Contoso
www.contoso.com Pharmaceuticals
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