Walt disney: intro

One of the largest media and entertainment corporations in the world.

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• founded on October 16, 1923 by brothers Walt and Roy Disney .
• Today it is one of the largest Hollywood studios and also owns eleven theme parks, two water parks and
several television networks, including the American Broadcasting Company (ABC).
• Disney's corporate headquarters and primary production facilities are located at the Walt Disney Studios
in Burbank, California, USA.
• The Walt Disney Company's rebirth under Michael Eisner.
•.
• By the end of 2000, revenues had climbed from $1.65 billion to $25 billion
• net earnings had risen from $0.1 billion to $1.2 billion.
• Disney generated a 27% annual total return to shareholders.
 A bit of History:

The Walt Disney Timeline:

 
• 1923-In California, Walt and Roy Disney form the Disney Brothers Cartoon Studio,
• 1937-Disney released the first feature-length animated film, Snow White and the Seven Dwarfs.
• 1940-Initial Public Stock Offering and the emergence of a new studio in Burbank
• 1950-Disney released its first entirely live-action film, Cinderella
• 1955-Disneyland opened in Anaheim, California.
• 1966-Walt Disney died of lung cancer. His brother Roy becomes new chairman of the company.
• 1983-Tokyo Disneyland opened, in Japan
• 1984-Disney's board of directors voted unanimously for Michael Eisner as chairman and chief executive
officer,
• 1989-The Disney-MGM Studios Theme Park opened in Walt Disney World
• 1992-Beauty and the Beast first animated picture nominated for best picture nomination
• 1995-Disney bought the ABC TV network for US$19 billion.
• 1998-Disney's Animal Kingdom opened in Walt Disney World.
• 2005-The company became a component of the Dow Jones Industrial Average. It had revenues of $31.9
billion.
• 2006- Disney announced a deal to purchase Pixar Animation Studios in an all-stock transaction worth
$7.4bn. Disney Mobile phone service was launched.
• 2006- The Disney film Pirates of the Caribbean 2 was the highest grossing movie in opening weekend
history at $135,000,000 USD
 The Walt Disney Company’s Target Market:

• . The well defined target market represents one reason why the Walt Disney Company has been so
successful since their public start in 1940.
• company not to satisfy every consumer’s needs, but simple “To make people happy.
• Company’s most recent, slight change in the target market has come from their new ideas of marketing
and expanding.
• To reach kids and teens to promote Disneyland's 50th anniversary this year, Walt Disney Co. will use one
of the hottest — and most controversial — gimmicks in the media business: "advergaming.“
 Core Essence of Disney-Wholesome Family Entertainment:

 
Careful application of the Disney master brand allowed it to remain true to its core essence while penetrating
new markets using stand-alone brands. The divisions of Disney are as follows-
•Disney World
•Disney Theatrical Productions
•Disney Imagineering
•Disneyland Resorts
•Disney Hand
•Disney Cruise Line
•Disney Radio
•Disneyland Paris/Tokyo
•ABC Television
•ESPN
•Buena Vista Television
•Miramax
•Touchstone Pictures
•Hollywood Records