Professional Documents
Culture Documents
STUDIES
Kirloskar Group Enterprise
Strategic Management
Presented by:
Shipra Maitra (P2018-P046)
Swati Dubey (P2018-P053)
Sonali Pandey (P2018-H095)
Divyanshu Tripathi(P2018-H101)
History
• Authored by W. Chan Kim and Renee Mauborgne in
2005.
• Based on a study of 150 strategic moves spanning
more than 100 years and 30 industries.
• BOS is the simultaneous pursuit of differentiation and
low cost.
• The aim of BOS is not to out-perform the competition
in the existing industry, but to create new market
space or a blue ocean, thereby making the
competition irrelevant.
• BOS offers systematic and reproducible
methodologies and processes in pursuit of innovation
by both new and existing firms.
• BOS frameworks and tools are designed to be visual
in order to not only effectively build the collective
wisdom of the company but also to effectively execute
through easy communication.
Kirloskar Institute of
Advanced Management
4/5/20 Studies 2
Introduction
What is Blue Ocean Strategy?
Blue ocean strategy is the simultaneous pursuit of
differentiation and low cost to open up a new market
space and create new demand. It is about creating
and capturing uncontested market space, thereby
making the competition irrelevant. It is based on the
view that market boundaries and industry structure
are not a given and can be reconstructed by the
actions and beliefs of industry players.
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Advanced Management
4/5/20 Studies 3
Examples of Blue Ocean Strategy
Making the life of millions of Indians by
enabling food delivery at doorstep in no
time.
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Advanced Management
4/5/20 Studies 4
What is Red Oceans and Blue Oceans?
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Advanced Management
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Kirloskar Institute of
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Six Principles of Blue Ocean Strategy
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4/5/20 Studies 7
About Cirque du Soleil
Started with 73
Touring one employees
show at a time Now 4,000 Revenue $2.5
(3 years employees billion
Canada) worldwide
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Advanced Management
4/5/20 Studies 8
Value Innovation: The cornerstone of BOS
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Advanced Management
4/5/20 Studies 9
Facts about Cirque du Soleil
It has created its blue ocean strategic movement by challenging the
convention of circus industry.
Cirque du Soleil 150 million spectators
300 cities
In less then 20 years
Competitors In Red Ocean Market
Ringling Bros.
Barnum & Bailey
Remarkable Rapid Growth Because It Was Achieved In:-
Declining Industry
Target Group Added Adults And corporate Clients
Gives Unprecedented Entertainment Experience
First Cirque du Soleil Production was titled “We Reinvent The Circus”
Reinvention of art form
no animal, ring master still hit.
attract human acrobats, jugglers, aerialist
own theme, sound tsrack and costume
human innovation and imagination
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Advanced Management
4/5/20 Studies 10
Blue Ocean Strategy and Cirque du Soleil
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Advanced Management
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SWOT Analysis
●
Artistic tradition and promote talent
Strength ●
Gaining customer loyalty and reputation
●
Business model that can be easily copied
Weakness Inability- manage and promote business
●
●
Expenses and financial resources
Threats ●
Threat from the entertainment industry
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Advanced Management
4/5/20 Studies 12
Conclusion
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Advanced Management
4/5/20 Studies 13
THANKYOU
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Advanced Management
4/5/20 Studies 14