STRATEGIES FOR CSR

• Compliance with Standards Strategy

• Financial Return Strategy
• Risks of Exposure Strategy
• Sustainable Innovation Strategy
 CHALLENGES

• Narrow Perception towards CSR Initiatives

• Discharging social obligations involves cost

• Cost of CSR activity increases price of the product.

• Tax exemptions- main reason

• Visibility Factor
 IMPLEMENTATION

• Ethical model

• Statist model

• Liberal model

• Stakeholder model