PPC FIELD VISIT – TITAN

INDSUTRY

PRESENTED BY
PETES LIANDO 18MBA007
GOBINATH K 18MBA018
SANTHIYA R 18MBA025
KRISHNA KUMAR G 18MBA027
SATHYA NARAYANAN 18MBA028
 CONSUMER GOODS
• The consumer goods sector consists of
companies that manufacture and sell products
for consumer use. 
• Marketing, advertising, and brand
differentiation are key considerations for
business strategy in this sector.
• Technological trends are a powerful force across
all aspects of the consumer goods sector.

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 TITAN GROUPS
• Joint venture between the TATA Group and
Tamil Nadu Industrial Development
Corporation (TIDCO).
• Titan is the fifth largest integrated own brand
watch manufacturer in the world
• Mr N Muruganandam – CHAIRMAN
• Mr. N N Tata – VICE CHAIRMAN

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• VISION
–  Create elevating experiences for the people and
significantly impact the world they work in.
• MISSION
– To achieve the vision through a pioneering spirit
and a caring, value-driven culture that fosters
innovation, drives performance and ensures the
highest global standards in everything they do.

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 COMPANY GROWTH IN LAST DECADE

2016
• FAVRE-
2009 2011 LEUBA
• HELIOS • MIA • CARAT LANE

2010 2013
• ACCESORIES • SKINN

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 TITAN PRODUCTS

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