OUTLINE

1 What is Questionnaire

2 Purpose of Questionnaire
1

3 Elements of Questionnaire

4 Characteristics of
Questionnaire
5 Types of Questionnaire
 OUTLINE
6 Steps to develop Questionnaire

7 When to use a questionnaire

2

8 Issues related content

9 Guideline in developing

10 Advantages and Disadvantages

 WHAT
QUESTIONNAIR
?
E
questionnaire
▹ A set of predetermined questions
for all respondents that serves as
a primary research instrument in
survey research.
▹ Used to collect factual 4

information
▹ Consist of a form containing a
series of questions
▹ A set of standard questions for
gathering related information
from a group of individual
Purpose of questionnaire
▹
▹
Extract data from respondents
Inexpensive way to gather data
from a potentially large number
SAVE
of respondents
5

▹ Increase speed and accuracy of

recording
▹ Very important tool for providing
a standardized data gathering
procedure
 Elements of questionnaire
1. Title
▹ should be very clear and precise
▹ helps to identify the domain of the investigation
▹
6

Respondent initially gets oriented to the

investigation
▹ should be captivating enough to attract the
attention and enthusiasm
 Elements of questionnaire
2. General Introduction
▹ This has a description of the purpose of the
study
▹ The respondent is assured of confidentiality of
information, making clear that there are no 7

wrong or right answers.

 Elements of questionnaire
3. Specific Instructions

▹ Concise demonstration on how to carry on with

the business of responding to the questionnaire
8

4. Questionnaire Items

▹ Main part of the questionnaire schedule, to be

clearly separated from the aforementioned
parts.
 Elements of questionnaire
5. Additional Information
▹ Includes the full contact information of the
researcher/administrator. May include a promise
that a copy of the summary of the final report
9

would be send to the respondent on request

6. “Thank you”
▹ May end the questionnaire
characteristics of
questionnaire
1. Deals with an important or
significant topic
2. Significance is carefully stated on 10

the questionnaire or on its covering

letter
3. Seeks data that which cannot be
obtained from the resources
4. Short as possible
characteristics of
questionnaire
5. Attractive in appearance and
clearly stated
6. Directions are clear and complete 11

7. Questions are objective

8. Questions are presented in order

9. Avoid double barreled questions

types of ▹ Completely ▹ Word
questionnaire unstructure Associate
▹ Thematic
d ▹ Sentence,
▹ Unstructured Apperception Story or
Test Picture
Completion
▹ Dichotomous 12

▹ Structured ▹ Multiple Choice

▹ Scale Questions
▹ Matrix
▹ Semi- ▹ Contingency
Structured
▹ Mixed
 Open-Ended
Questionnaire
Open ended questionnaire
▹ Give opportunity to the respondents
to express their opinions in a free-
flowing manner.

▹ Don’t have predetermined set of 14

responses an the respondent is free

to answer whatever he/she feels
right
Unstructured: completely State your opinion
unstructured about sports policy
amended by the
▹ Such questions were ask openly to sports ministry.
get opinion or view about the
aspect
15

What are the

Suggest your How can we facilities do you
opinion to promote women expect from your
promote healthy empowerment in institution?
lifestyle in Philippines?
Philippines.
Unstructured: thematic
apperception test
▹ Sequence of pictures shows is
shown to respondent in same
order for same duration and ask
the following question on every 16

picture:
' What happens
' What led up to the situation
' What the outcome would be
' What the characters would be
thinking and feeling
Unstructured: WORD ASSOCIATE
QUESTIONS
▹ Words are presented and the
respondent mentions the first
word that comes to mind
17

Unstructured: sentence, story or

picture completion
▹ The respondent complete an
incomplete sentences, stories or
write on empty conversation
balloon in a picture.
 Close Ended
Questionnaire
close ended questionnaire
▹ Multiple choice questions, where
respondents are restricted to
choose among any of the given
14
multiple choice answers.

▹ Collectively Exhaustive
▹ Mutually Exclusive
 open ended close ended
' Freedom to express opinion ' Limited freedom to express

' No caping of options ' Caping of options

' More information ' No thumb rule

' Qualitative ' Quantitative

' Difficult to analyze
statistically ' Easy to analyze statistically
' Scope of getting extra
information is very less

� � 20
structured: Dichotomous (Two
category)
▹ Used when there are only two
possible responses only

structured: multiple choice

▹ When all response choices are
22

known

structured: scale format

▹ Likert Questions
▹ Bipolar Questions
Likert-scale
▹ Ascertain how strongly the respondents agree to a
particular statement

23

Bipolar questions
▹ Ones having two extreme answers written at the
opposite ends of the scale
structured: matrix
▹ Are really multiple questions presented on a grid

24
structured: contingency
▹ Answered only if the respondents 1. Do you eat ice
gives a particular respond to a cream at Fictionals
Ice Cream
previous question.
Parlour?
o Yes
2. If yes, how often do you eat ice o No 25

cream at Fictionals? Choose one.)

o Every day
o Several times a week
o Once a week
o 1-3 times a month
o Less than once a month
Semi-structured
Questionnaire
Semi-structured: mixed
method
▹ Contains both open-ended and
closed ended questions
▹ There are set of questions but
responses from participants 27

are qualitative and may vary

but every one gets asked the
same question
Additional
Demographic question
▹ Help researchers identify factors unique to the
demographic that might affect their decisions,
opinions, and responses

29

Which age group do you belong to?

 Below 24
 24-35
 35-54
 Above 54​