BAM 501

PRESENTATION

PRESENTED BY:
Megha Gupta
Sushmita
Tanya Singh
PEST Analysis
&
SWOT Analysis
(In INDIA)
STARBUCKS
-A TATA
Alliance
 SWOT Analysis
STRENGHTS WEAKNESSES
World Famous Brand Accessibility.
Visibility. Product Expensiveness.
Store Ambience. Clash of the Coffee
TATA’s premium Robusta Cultures.
and Arabica coffee.
Loyalty.
Provides Large Variety.
High Quality Products.
HR Management.
ASPD
OPPORTUNITIES THREATS

Huge Untapped Market. Huge Competition.

Tea Based Country. Easy Penetration in
Market.
Tie Ups.
Rising Prices of Coffee.
Merchandising Options.
Local Coffee/Tea Shops.
Indian Population. Increasing Health
Consciousness among
People.
Restaurants Joints Entering
into Coffee Business.
 TIMELINE OF
STARBUCKS’ LOGO
 PEST Analysis
POLITICAL ECONOMIC
Liberalisation of Indian Closed Economy to
Economy. Global Economy.
Opposition from Favourable
Existing Competitors. Environment.
Stable Political Inflation.
Environment.
Privatisation.
SOCIO-CULTURAL TECHNOLOGY

Ethical Approach Coffee Brewing

Towards Internal and Technology of TATA is at
External Stakeholders. Par with Starbucks
Scope of Coffee Practices.
Consumption. Online Users.
Lifestyle. Lack of Infrastructure.
STARBUCKS Vs.
COMPETITORS
 CONCLUSION
Starbucks-A TATA Alliance, the 50-50 joint
venture between Starbucks Coffee Co. and
TATA Global Beverages Limited is bringing
an unparalleled experience to Indian
customers.

Both companies have a history of delivering

product innovation and highest quality
experience around the globe. They have
transformed the coffee experience for
consumers across India, while providing a
community gathering place to connect with
family and friends.