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Apple Inc.

- Dr. Akshay Joshi


Case Assignment :
1. What were Apple’s Competitive Advantage?
2. PC industry dynamics, analyze: Are they favorable or problematic for
Apple?
3. Has Jobs finally solved Apple’s long standing problems with respect
to the Macintosh business?
4. The i-Pod – i-Tune business has been a great success. Has Jobs found
a new formula to create a sustainable competitive advantage?
5. Assess Apple’s initial strategy for the iPhone? Why did Apple change
so quickly to a different strategy?

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