HISTORY

• Founded :  1997, Scotts Valley, California

• Founders : Reed Hastings(Chairman, CEO) and Marc
Randolph (Co founder and first CEO )
• In 1998 it launched its website with 925 titles available
for rent through a traditional pay-per-rental model
• Synonymous video platform
• Revolutionizing the way people watch movies and TV
shows
• Past vs. Present
• Regarded as first major disruption of Television forcing
companies to change the way they do business
 MILESTONE : IMPORTANT ACHIEVEMENT

• In 1999 Netflix raised up $30 million in venture

capital
• In 2002 Netflix initiated initial public offering (IPO)
• In 2003 Netflix announced that it reaches 1 million
subscribers.
• In 2007 Netflix delivered its billionth DVD,
A HUGE YEAR
• In 2010 Netflix started expanding its streaming
service to the international market
• Jan 2016, entered Indian Market
• Gained millions of new subscribers in overseas
markets 
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

• Leading online streaming media and

entertainment businesses
• Started as a DVD rental business
• Now a website that you register and
pay to watch
• No commercials
• Updated regularly
• Three plans available
• Offers streaming software
• Has produced films and TV shows
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

• One month free trial service

• Charges a minimum amount in the
form of subscription
• Depends upon the type of plan
• Uses psychological pricing
• The prices are pocket-friendly in
line with its motto, to subsidize the
rental costs for consumers
• You get additional benefit according
to your plan
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

• Netflix has both tangible and

intangible product offerings. 
• Mail-in DVD service
• Online streaming service works on
multichannel distribution
• Almost the entire business of Netflix
is conducted online
 MARKETING MIX STRATEGY

PRODUCT PRICE PLACE PROMOTION

• Netflix uses proper mix of Offline

and Digital marketing channels for
advertising its services

• First month free trial policy

• Makes use of social websites like

Facebook and Twitter as well