PRESENTATION ON

:BRAND REINFORCEMENT

GUIDED BY: Presented by:

Prof. Bhavana Raksha
Bhagerwal Dholi
 BRAND REINFORCEMENT

Brand reinforcement refers to an activity

associated with getting those consumers
who have tried a particular brand to
become repeat purchasers along with
attracting new users. It is a key objective of
the growth stage of the product's life cycle.
Reassuring current beliefs or
attitudes towards a brand. This is often
a common advertising objective.
Reinforcing a brand is commonly
explored by creating more or greater
brand awareness. Marketers study and
expand buyer's established brand recall
and recognition, with the aim to
improving the strength, favorability,
and uniqueness of their customer's
brand associations
SHUTTERSTOCK
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bacche sa”
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