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The Dutch Flower

Cluster
Questions for
Discussion
Question 1
 How did the Netherlands
build the most competitive
flower cluster in the world
in a country with a cold
and cloudy climate?
Question 2
 How has the Dutch
cluster sustained the
leadership position for
so long? What changes
took place?
Question 3
 Why has the flower
production internationalized
over the last few decades?
How are the flower clusters in
various countries connected?
How do they compete?
Question 4
 What are the
challenges the Dutch
cluster faces in 2011?
Question 5
 What recommendations
would you make to
FloraHolland? To the
Dutch government? To a
major grower?

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