Present Market Analysis –

Ferrero Rocher
• Ferrero Rocher is expensive chocolate which is positioned in mind of consumers as premium chocolate and
is used mostly for Gifting during festival seasons.
• Rising disposable incomes, unique and attractive packing, growth in young and rich population and change
in lifestyle are the major factors that helped Ferrero Rocher find a market for themselves in India.
• Some of the competitors for Ferrero are Cadbury, Nestle, Mars, and Hershey.
• Premium chocolates have 30% market share, Cadbury leads the premium chocolate segment with more
than 60 percent of the market share. Ferrero Rocher has a market share of around 6% which they gained in
just a decade.
• It has merged with MPG (Multi Production Group) and IMSOFER into Ferrero India Private Limited. Future
group’s retail chain Food Bazaar is the biggest customer of Ferrero India.
• They are also providing it to various Super Markets, Local Kirana Shop and E-Commerce sites to reach
masses.
• They have entered the premium market with Ferrero Rocher and reached young customers through Kinder
Joy and Tic Tac.
 One Unserved Market that Ferrero
Rocher can Target.
• Flavored Milkshake is a huge potential market as they have a lot of consumers but very few competitors
which are namely Amul, MTR and other local brands.
• Ferrero Rocher being already placed in the minds of consumers as premium chocolate can start their line of
“Ferrero Rocher Milkshake”.
• Amul sells its flavored milk known as “Amul Kool” which charges Rs. 20-30 for 200ml. Ferrero Rocher can too
make their version of the same quantity but by charging a bit more than Amul.
• This way they can introduce themselves into the milkshake segment can result into a market of premium
milkshake created by Ferrero Rocher itself and would be consumed by the consumers for the Individual
Consumption rather than a Gifting item. This would help them to reach masses easily based on an already
established brand image.