The Anomaly

Launch a new product

under supersign brand

LED AC/DC LED celling Fan

FAN

Battery inverter Remote

House of supersign brand
Enable charging capacity the solar panel and with the inverter

Co
mb
Adding LED light with FAN

ina
tio
n of
li gh
ta
nd
controlled by both switch and remote

air
(2
in
1)

ru
nn
Why is it unique?

ing
in
bo
th
AC
/D
Cm
od
e

Adaptable with new ERA

Aff
or
da
Our tag line:

STYLE”

bl
e
pr
ice
Attractive look
“DECORATE YOUR LIFE IN
 Another survey says,
“Customers like to use
appliances of one brand”
Recent market survey
says ,
“If the customer finds
the product
good,customer set his
mind that all product of
this company will good”

Why will people buy our product?

 Production process

Long time Short time

• manufacture • merchandising
EYE should go up in the high
it’s the future of supersign
 Marketing Mix
product
place
price
Tv channel Promotion

radio

newspaper

Social media Marketing

newspaper plan
 Marketing Mix

Mega city , small town

Product place
promotion
price

Marketing
Our product price 7700- plan
8000Tk
 Marketing
plan

SWOT
analysis
• : First time in Bangladesh launce LED FAN which is chargeable with
s inverter,running in both AC/DC mode,controlled by remote. Saving energy

• we are not manufacture our product so we are not sure about

w quality,capital insufficient

• Using the name of supersign brand, huge population and gigantic market,
o completely suitable for present generation.

• new product, difficult to reach to middle class family.

t
 Why is it
marketable?

Affordable price

Combination of light and air(2 in 1)

Marketing
plan
Adaptable with new ERA

Attractive look
 Cost of production Title of whole budget Cost

Title of costs Cost

Raw materials (1350 unit* 7560000
Motor 3000 5610 )
Down- rod 100
Housing cover 15 Transportation+Labour+stor 1000000
Blade 300 age house

Pull 100
Switch 80   =8560000
LED light 400
Sensor 50 Financial
report Vat +1116521
Remote 50
Solar line 15
Inverter 1500 Total cost =9676521
(battery)
Total cost 5610
=
Promotion cost   Cost
Television:channel24 (headline only) 300000

Financial Newspaper:Samakal ,Dhaka tribune 50000

report
Social media(facebook,Instagram) 20000
Digital media(get web)+online media 50000
Bill board 50000
TV Channel 24 30 sec,8 times a day, 360000
Channel
1 month campaign Radio(Sadhin 92.4) 30000
Degital Gate web 4 months 10000
Media
Total cost =500000tk

Radio Shadhin 92.4 4 months 24344

Online Famous News 24 4 Months 60000

Media
 Financial
report

Per unit cost (included VAT) = 7168

Profit
Sellng price =7700

function Profit =7700-7160=532

Total net profit=532*1350=718200 Tk

 S.M.Sajjad

Kishor Kumar Ghosh

Thank you…
everyone…
Jawad Mahmud Rafsan

Institute of Business Administration

University of Rajshahi