PRESENTATION ON

BY
 PRIYA SINGH.
 DARSHANA DUDHE.
 PIYUSHA PALANDE.
 POOJA BHOSALE.
INTRODUCTION & HISTORY
Mc Donald’s is the largest and best known global food services
retailer with more than 30,000 restaurants in 121 countries. And best
known global food service.

Mc Donald’s serves less than one percent of the world’s population.

The first Mc Donald’s restaurant was opened in 1954.

It was operated by two brothers Richard and Maurice McDonald.

Mc Donald’s outstanding brand recognition, experienced management,
high quality food, advanced operational systems and unique global
infrastructed ensure a position that enables them to capitalize on global
opportunities.

In year 2004, Mc Donald’s was the largest marketer of fast food in the
world.
31000+ restaurants.
47 million customers served daily.
1999- 8th most valuable brand.
2000- ranked among top 100 firms in the world

IN INDIA:

Incorporated in 1993, MIPL is Mc Donald’s India’s wholly owned

subsidiary.
In India, Mc Donald’s open its first restaurants in Vasant Vihar, South
Delhi.
Some Interesting Facts About McDonalds
• The motto of the organization that is quality, services,
cleanliness and value was coined in the year 1957
•Ronald McDonald made his debut as its ambasssador in the
year 1953
• Currently McDonald serves around 53 million people
worldwide every year
COMPETITIVE ADVANTAGE
•Striving to be cost leaders ,prices cannot be matched by competitors
•The speedy delivery of the food
•Strong global presence and largest market share in fast food industry
•Net competitive advantage
•They have been in the fast food business for a longer time than their
competitors
•Franchising requires less capital than other growth methods
•Rapid Expansion
•Market Dominance
•Franchising puts a “ business owner” in charge
•Franchise locations may operate better and more profitably than
“company owned” units
•Greater buying power
•Increased name recognition
PRODUCTS
•FAST FOOD
• HAMBURGERS
• CHICKEN
• FRENCH FRIES
• SOFT DRINKS
• COFFEE
• MILK SHAKES
• SALADS
• DESSERTS
• BREAKFAST
OBJECTIVES OF JIT ( JUST IN TIME)
• Produce only the products the customer wants
• Produce products only at the rate that the customer
wants them
• Produce with perfect quality
• Produce with minimum lead time
• Produce products with only those features the
customer wants
• Produce with no waste of labor , materials or
equipment every movement must have a purpose so
that there is zero idel inventory
JIT IN MCDONALD