Marketing 1.

“Marketing 1.0 is noted for reaching clients’ minds”, companies do a good

job, offer good quality products to people and generate earnings”.

- Philip Kotler
Marketing 1.0
• Also known as product driven or product oriented marketing
• Originated during the ‘Industrial age’ in early 20th century.
• Customers benefited from the production or delivery capability of the business.
• They had little choice, and mostly bought products that were available on the market
at that time.
Marketing 1.0
• Marketing 1.0 is based on the “4 P’s” of marketing
• Dissemination of content is mainly of a vertical and unidirectional type
• Company’s focus is on selling products and take over highest percentage of the market
share
• Only applicable where it’s a ‘seller’s market and marketer has all the power
Marketing 1.0

Merits Demerits
• Allowed for maximum utilization of Does not build customer relationships
production capacity
Outdated and only applicable situational
• Less change over time lead to faster
No gaps between competitors
response times
• Economies of scale