DEVELOPING ON

E-BUSINESS
STRATEGY
Patterns of Entrepreneurship
What is ERP ? And how can a
entrepreneur take advantage of
it ?
 What is ERP?
•ERP provides businesses with a system whereby all those
traditional and usually separate functions are rolled into one.
•Uses a central database to operate on a common computing
platform.
•The system is made up of various modules and sub-modules, each
representing a specific business element.
•Entering data into one module automatically updates modules that
are related.

For example,
If data is entered into the module for receiving, it will update inventory and
accounts payable, removing the need for multiple entries of identical data.
 Advantages:

•With the using an ERP system means that time can be saved and
productivity enhanced.
•The centralized database allows client details to be found quickly and the
automatic updating process takes away the need for error correction.
•Instead of having several separate cost centers everything is combined
into a single system.
Why is supply chain management
important to the entrepreneur ?
•The supply chain is a “process” by which products are delivered
to customers.
•A supply chain refers to the network of relationships that
companies use with suppliers to purchase, manufacture, and
deliver and fulfill products

Examples can be:

material, information or financial flows.
· Material flows- involve product flows from suppliers to
customers as well as product returns.
·  Information flows- involves forecasts and orders
transmissions.
·  Financial flows - involve credit card information, credit terms,
payment schedules
Customer Relationship Management
Customer relationship management (CRM) is a
system for managing a company’s interactions with
current and future customers.

Direct mail
Telemarketing
Tracking program
Marketing campaign
One-to-one solutions to customers
How entrepreneur use the internet
to grow their business ?
Internet entrepreneur:

The Internet entrepreneur is someone who is looking at

the vast power of the Internet to start or grow a
business. Whether it's a physical merchandising
business or a play on innovative modern services
 How to Become a Successful Internet
Entrepreneur?

Have a concrete business plan.

Add shopping carts or other infrastructure

Internet Marketing for Entrepreneurs:
having a website: search engine optimization, online
publicity, business weblogs, and more.

Article Marketing for Entrepreneurs:

Producing good content that positions you as an expert
in your field is one of the easiest ways to market your
business online.
 What are the steps involved in
setting up an Internet advertising
program ?
 Internet advertising program Steps

1. Obtaining the domain name

URL ( Uniform Resource Locater)

a. Company name

b. Product name.

c. .com

d. .org

e. .edu
f. .gov

g. .mil
 Internet advertising program
Steps
2. Hosting a web site

a. Find company to host a website

b. Telecom companies offers

c. ISP (Internet service provider)

d. Efficient and reliable

 Internet advertising program
3. Ensure Online Security

a. Take orders online

b. Protect customers

c. Verify strong record of e-commerce

d. Secure the records

e. Security of amount
 Internet advertising program Steps

4. Using Web Marketing Strategies

a. Search Engines

b. Banner ads

c. Opt in email

d. Viral Marketing

e. Affiliate Networking
What issues and problems do
Internet entrepreneur face ?
 Issues & problems
1. Obtaining the domain name

2. Host Service

3. Uploading web content to site

4. Customizing-graphics

5. Search Engines

6. Banner Ads

7. Opt in email