Opportunities in E- Bike Market in

India
• The Indian electric two-wheeler market is predicted
to grow at 44.0% CAGR during the forecast period
with its fleet size reaching 633.9 thousand units by
2024 from current level of 102.4 thousand
units(2019)
• The market has witnessed significant demand for
these products over the last few years with the
increasing per capita income, increasing awareness
for curbing vehicular emissions and the development
of smart cities
• The Indian market is primarily driven by the as large
population and supportive government regulations
• Government incentive schemes, growing distributor
& dealership network, rising online sales, and
increasing affordability of electric two wheelers are
some of the other key factors that had boosted the
demand
Source: Market Line Research Report
 Industry Analysis
• Price War
Competitive • Ease of access to the buyer
Rivalry- High

• Dominance of East Asian (Majorly Chinese) companies

• Reduction in import duties
Threat of Entry-
High
• Presence of skilful labours

• Secondary Market
• Easy imports
Buyer Power- High • Availability of substitutes

• Major parts are commoditized

Supplier Power- • Easy availability
Low

• Government spending on public transport

Threat of • Growth in ride sharing companies like Ola, Uber
Substitutes- High