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  • Applied 122A: Entrepreneurship

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    Alyssa Gaille
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    This document outlines the key elements of starting a new business including developing a business plan, choosing an business organization structure, identifying the core business activities, considering human resources, and understanding the essential components of the marketing mix - product, price, place, and promotion. The product section defines product and different types of products. Key elements like sole proprietorship, partnership, corporation, cooperative and merchandising, service, manufacturing are mentioned.

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    APPLIED 122A

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    This document outlines the key elements of starting a new business including developing a business plan, choosing an business organization structure, identifying the core business activities, considering human resources, and understanding the essential components of the marketing mix - product, price, place, and promotion. The product section defines product and different types of products. Key elements like sole proprietorship, partnership, corporation, cooperative and merchandising, service, manufacturing are mentioned.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    14 views11 pages

    Applied 122A: Entrepreneurship

    Uploaded by

    Alyssa Gaille
    This document outlines the key elements of starting a new business including developing a business plan, choosing an business organization structure, identifying the core business activities, considering human resources, and understanding the essential components of the marketing mix - product, price, place, and promotion. The product section defines product and different types of products. Key elements like sole proprietorship, partnership, corporation, cooperative and merchandising, service, manufacturing are mentioned.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 11

    APP L I E D 1 2 2 A

    ENTREPRENEURSHIP
    PART 1: THE DEVELOPMENT OF THE BUSINESS
    PLAN
    CHAPTER 1: PLANNING THE ENTERPRISE
    CHAPTER 2: OPPORTUNITY SEEKING, SCREENING AND
    SEIZING
    CHAPTER 3: GETTING TO KNOW THE MARKET
    CHAPTER 4: LET THE MARKET KNOW YOU BETTER
    CHAPTER 5: THE RIGHT PRODUCT FOR THE RIGHT
    MARKET
    •BUSINESS ORGANIZATION
    SOLE PROPRIETORSHIP

    PARTNERSHIP
    CORPORATION
    COOPERATIVE
    •BUSINESS ACTIVITIES
     MERCHANDISING

    SERVICE
     CONVERSION / MANUFACTURING
    • HUMAN RESOURCES
    MARKETING MIX
    •PRODUCT
    •PRICE
    •PLACE
    •PROMOTION
    PRODUCT

    - A tangible goods or intangible service that the enterprise


    offers to its customers in order to satisfy their needs and to
    produce their expected result.
    TYPES OF PRODUCT

    • BREAKTHROUGH PRODUCT
    • DIFFERENTIATED PRODUCT
    • COPYCAT PRODUCT
    • NICHE PRODUCT
    PRICE
    PLACE
    PROMOTION

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