OVERVIEW

• Established : 1945

• Headquarters : Pune, Maharashtra, INDIA.

• Key People : Rahul Bajaj (Chairman)
Rajiv Bajaj (Managing Director)

• Industry : Auto 2 & 3 wheelers

• Revenue : Rs. 119.21 billion

• Net Income : Rs. 17.03 billion

• Joint venture : Kawasaki (Japan)

 FALLEN ICON
BAJAJ CHETAK
• “Hamara Bajaj” ad campaign helped Bajaj position
“CHETAK”

• “A geared model-scooter occupying near iconic status.”

• In 2009, BAL announced shutting down the production

of CHETAK.

• A major chapter in the history is closed

 “ We believe it is not good enough to
be better, it is important to be distinct.”

This led to the strategy

of:

“Distinctly ahead”
SWOT Analysis
Strengths