THE AGE OF SOCIAL MEDIA

And it’s Impact on Employment

 THE CASE

• “Is Harry Too Social to be Promoted?”

• Should employees be penalized in the workplace if

they post content on social media that may make the
company look bad?

• Who is in the wrong? The employee or the employer?

 STATISTICS

• Why wouldn’t employees hire specific

candidates based on their social media?
• the candidate posting inappropriate or provocative
pictures or content (46%)
• evidence of drinking or drug use (41%)
• discriminatory posts (28%)
• inappropriate screen names (21%) (Cornell Reacts, p.
3).
 SOLUTIONS

• That of the employee:

• Be mind-full of social media posts
• Make posts private and do not let co-workers/employers
become followers
• Avoid social media has a whole

• That of the employer:

• Open-mindness
• Being understanding of the employee's social life outside
of the workplace
• Setting clear boundaries with the employee upon hiring
• Stay away of any employee's social media profiles
 WHAT TO POST..

• Some of the reasons why an employer would

hire a candidate after looking through their
social media included:
• the candidate’s profile conveying a professional image
(43%)
• the candidate’s profile portraying an individual that
would be a match for the company’s culture (46%)
• the candidate appearing to be well rounded (40%)” (p.
5).
 DOES THE GOOD OUTWEIGH THE
BAD?

• This answer varies between companies

• Some will be understanding of their employees
personal lives, and their need to share it
• Others will use social media as a way to learn
everything about their employee, using the
”unacceptable” content for their judgement
• Rather safe than sorry!!
 REFERENCES

Salm, L. (n.d.). 70% of employers are snooping candidates' social media

profiles.
Retrieved fromhttps://www.careerbuilder.com/advice/social-media-survey-2017
Shockley-Zalabak, P. (2015). Fundamentals of organizational
communication:
knowledge,  sensitivity, skills, values (9th ed.). Boston: Pearson.
The Impact of Social Media On Employment: The Good, the Bad, and the
Ugly.
(2018, May 16). Retrieved from
https://blogs.cornell.edu/react/2018/05/16/the-impact-of-social-media-
on-employment-the-good-the-bad-and-the-ugly/