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16 september 2019

PROGRAMME
1. Greeting.
2. Talking about new in medicine.
3. Evidence-based medicine. Discussion.
4. Information about meeting September 23.
5. 2020-2024 Strategy Presentation.
6. Presentation of forecast tables for 2020-
2024.
7. Changes to the name of the clinic.
Discussion.
8. Invitation to a party.
BRASS Strategy
2020-2024
BRASS is a medical institution that solves the problems of
appearance, health and general health - with diagnostics
and therapy based on it, incl. surgical operations in
accordance with the principles of Evidence-based
medicine.

The facility is designed for people who want to prevent


illness first and foremost through preventative
examinations and preventive therapy rather than treating
the disease when it already exists.
The main focus of diagnostics is on medical examination
packages for people of all ages and genders with constant
long-term view of health status and appropriate check-up
lists at certain intervals depending on the client's age.

The main focus of therapeutic programs is to support


and maintain a young and healthy, well-being body by
methods that are most useful in terms of long-term results
and are based on the principles of evidence-based
medicine.

The main focus of surgery - cosmetic surgery of the face,


proportions of the body, palms and feet, as well as the
correction of other appearance problems.
Clinic, not less than 80% of clients of whom after passing
therapeutic programs, evaluate the results of addressing
the reasons for treatment - a rating of "4" or "5" on a 5-
point scale, where "1" is unsatisfactory and "5" is very
good, perfectly.

As well as an institution whose level of service according


to the survey of existing and past clients is on average not
less than "4" on a 5-point scale, where "1" is very bad and
"5" is excellent.

At least 3% of our patients are foreign nationals.


An institution of not less than 50% of the staff who attend at
least one international event devoted to his or her profile of
work each year outside of Ukraine and at least once a year in
a professional development event in Ukraine.

An institution that lists at least 50% of each physician's


services consists of therapy programs and technologies
listed in the Evidence based medicine libraries as being no
older than 2 years or the last listed for relevant illnesses.

The same applies to the diagnostic techniques used in our


work (at least 50% of the techniques should be at least 2
years old by Evidence based medicine or at least relevant
for the diagnosis of these diseases).
A clinic that, in the treatment of children, meets the criteria
described above for a 2-year period of novelty in Evidence
based medicine.
The clinic, which has links with medical institutions of
Ukraine and the World, which provide an indicator that at
least 80% of patients who refer to us, after consultation and
diagnosis, indicate that their problem can be solved in
"BRASS" or them information and contacts have been
provided by an institution in Ukraine or in the World that
addresses these issues.

A clinic that meets current health care requirements in


Ukraine for our proposed procedures - and is integrated into
the nationwide healthcare system with funding from the
National Healts Care Office.
The clinic, whose staff according to the annual survey,
assesses their degree of satisfaction with the work in
BRASS by rating not lower than "4" on a 5-point scale, where
"1" is very dissatisfied, "5" is extremely satisfied.

Clinic, not less than 2% of the total number of operations


performed for people who have problems of appearance, are
incompatible with normal existence in the society (by expert
decision of the team of doctors "BRASS") and do not have
the funds for appropriate correction - free of charge for
realization of social responsibility of business.

The number of doctors should be 40-60 people.


Clinic total turnover for the year

Total turnover, 1000 UAH 4276 14648 22707 30381 40000


Year 2020 2021 2022 2023 2024

EBITDA* – not less than 15% per year

* EBITDA (Earnings before Interest, Taxes, Depreciation and Amortization)


is an analytic indicator that equals profit before interest expense, taxes, and
depreciation.

The number of hospitals in 2024 - is one, with consulting points


in at least 3 cities - regional centers of Ukraine.
Resume
• All the important points of the strategy were presented.
• Do you have any questions about the strategy?
• Do you want to add something to the strategy?
Performance indicators for the
period 2020-2024
Increase in the number of patients for the
period 2014-2024
4600 4900
5000 4500
4200
4500 3900
3777
4000
3500
3000 2403
2500 1784
2000
1500 852
1000 281
500 30
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Statistics for previous years 2019 stats Forecast 2020-2024


Increase in the number of procedures
8000
6750 6900 7350
6300
7000 5850
6000 5012 5340

5000 3819

4000

3000 2066
1066
2000

1000 290

0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Statistics for previous years 2019 stats Forecast 2020-2024


Increase in the average cost of procedures
(in UAH)
6000 5442

5000 4403

4000 3364

3000 2325

2000
731
1000 216 252 285 339 308
77
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Statistics for previous years 2019 stats Forecast 2020-2024


Increase in total income (in thousand UAH)

40000 40000

35000 30381

30000 22707
25000
20000 14648
15000

10000 4276
230 520 1089 1702 1646
5000
22
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

Statistics for previous years 2019 stats Forecast 2020-2024


Discussion of change of name of
institution
The current name:
Cosmetology Clinic "BRASS. Healthy
Skin"

Suggested name:
“BRASS. Clinic of General Health and
Cosmetic Surgery»
Your options: …
Thank you for listening!

I will be happy to answer your questions


about the presented strategy

Invitation to a party :)

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