Choosing Media Vehicles

Submitted To:
Submitted By:
Ms. Komal Dhanda Sumit Punia

180101050003
MBA
Marketing (F)

HARYANA SCHOOL OF BUSINESS

Guru Jambheshwar University Of Science and Technology, Hisar
 Table of Content
 What is Media Vehicle?
 Why need of Media Vehicle?
 Types of Media Vehicles.
 Factors influencing Decision of Media Vehicle.
 Media Vehicle

 A marketing vehicle is a specific tool for delivering your advertisement to a

target audience. They are particular channels within a medium that you use
to get your message across.

 Marketing vehicles are contained within marketing mediums. Whereas a

medium is the general method of communication, such as radio, magazines,
or social media websites, a vehicle would be the specific station, publication,
or website that you advertise with.
 Need of Media Vehicle
 Without marketing vehicles, there would be no way for businesses to ensure
their marketing messages and advertisements reach consumers.

 Marketing vehicles are the physical means by which companies advertise,

spreading awareness of a business amongst consumers would be virtually
impossible without these vehicles.

 Outcomes of media vehicle can be very much effective.

 Types of Media Vehicles
 Audio- A radio station, steaming music service or podcast.
 Television- A television station, network or show.
 Streaming Media- A video channel, website or app.
 Print- A magazine, newspaper or periodical.
 Digital Publications.
 Outdoor.
 Social Media.
 Apps.
 Factors Influencing MV Decisions
 The nature of product.
 Potential market.
 The type of distribution strategy.
 The advertising objectives.
 The type of selling message.
 The budget available.
 Competitive advertising.
 Media availability.
QUERRIES
PLEASE?