Innovation

✈Reinforcing its global leadership in inflight product innovation.

✈In its new Boeing 777-300ER fully-enclosed First Class private

suites got introduced. took inspiration from the automotive
industry and worked closely with Mercedes on several design
details that delivered comfort and function.
✈Also introduced to world-firsts like a NASA inspired ‘zero-gravity’
seating position, ‘virtual windows’ for suites in the middle aisle
that use real-time fibre-topic camera technology, and a personal
video-call service for First Class customers.
Competitive
Analysis
Role & Responsibilities of Sales Manager

✈Personal leadership of the sales team.

✈Planning the sales strategy.

✈ Setting the target for the team.

✈Recruiting, Training, Coaching, Mentoring.

Sales Process-

In this, IATA gets targets from the company regarding the sales
of the tickets from which they get incentives from the company
as well as from the customers with the help of mark up pricing
done by them .
For Non-IATA when targets are given by TSM the incentives
wont be given by the company, only the markup money will be
earned from the consumers.
Counter Sales Part (walk in at the counter and purchase
ticket)
Airport Counter Part(they collect the ticket from the airport
ticket counter from point of departure to point to destination )
Roles & Responsibilities

Managing & keeping a record of the targets achieved by

the IATA & Non IATA executives.
Maintaining the taxes .
Increase in the sales of the tickets.
CHANNELS OF SALES/SALES VERTICAL OF
EMIRATES

• Business Development Manager

• Sales Manager
• Area Sales Manager
• Territory Sales Manager
• Sales Representatives
Travel Agents v/s Sales Agents
Travel Agent
•IATA Certified Agents-(Live) Book on Ticketing Tool like Galileo,
DOS System, etc.
•Non-IATA Certified Agents –Agreements with airlines where
they can contact airline directly and book tickets on CMS.
Customer Management Systems are live systems where real
time business takes place. It provides sales management,
delivers actionable insights ,integrates with social media ,
facilitates team communication.
Cloud based CMS offer complete mobility and access to an
ecosystem of bespoke apps.
Ex:- yatra.com, MMT, insanelycheapflight.com,etc.
If there are more than 9 passengers in a single booking then it
is termed as Bulk Booking.
 Payment Terms
Sector Fare
Margins- Only provided when booking is done through IATA
⁻Through Fare
 COMPETITIVE ANALYSIS

The main competitors of Emirates being Etihad, Lufthansa and

British Airways are the only airlines that can provide superior
service and comparable in flight experience. The primary
competitor is British Airways.
https://www.emirates.com/in/english/experience/
seating/3d-seatmap/?ftype=b777