Acti

on
Availabilit
y at each
Desire
store

Various offers, premium,

coupons, brand presence

Interest
Various consumer touchpoint, creating value for
customer and brand value

Attention
Various offline and online promotions
 Promotion Campaign and Marketing Channels

• Coupons (Both push and pull) - can be distributed directly to consumers through retail
stores. Coupons provide support to merchants and encourage consumers to buy new
products. They may be distributed door to door or by mail or they may be inserted in
packages or can be made part of magazine or newspaper advertisements.
• Exhibition displays (Pull) - The exhibition displays are a momentum strategy and can be
powerfully used.
• Premium- refers to products offered either free or at low cost as an incentive to
encourage buying. A premium may be inside the package, outside it.
• Newspaper Ads
• TV commercials
• Online promotion
Product Variants and Price
• Tomato - ₹ 49  • Hot n Sour - ₹ 49   • Sweet Corn - ₹ 49   • Mix Veg - ₹ 49
  • Manchow - ₹ 49   • Chicken Delight - ₹ 69  • Sweet corn chicken - ₹ 69

Branding Strategy
• The packets should be made to feel fresh soups and premium as their other ready-to-eat products

Pricing Strategy
• Parity pricing involves charging the most prevalent price in the market
• In this case Knorr is already present in the market and is a strong competitor

Place
• Department store (All variants)
• Super store (All variants)
• Convenience store ( Tomato, Hotn Sour, Sweet corn, chicken delight)
• Beside Hospitals (Tomato, Hotn Sour, Sweet corn, chicken delight)