IT & Packaging

ERP
ERP set up
Enterprise Resource Planning
SC and Packaging

 Cradle-to-cradle
 Packaging is responsible for the safety of
products moving through the supply chain.
Packaging stickers
Stickers
 To lower costs (how much
time would be needed to
describe a product)

Greater efficiency (visibility in

WHY use the SC. Real time information
is provided)
Information
Technology
in
PACKAGING Enhanced safety and security
(eg. Clothing industry)
Tracking capabilities

 Radio frequency identification (RFID)

 GPS makes it possible to tack and trace
products throughout the life cycle
 Examples (DHL, haulage trucks on GPS)
 Consumer data (who is buying what?)

Instore turnover statistics (Pick ‘n

Pay, LuLu)

IT provides
the Feedback (Counter feedback)
following:
Bundling packages (products on
promotion)
 Supply Chain benefit from
cloud technology

Cloud-based system
improves shipment
Digital productivity and lower costs
Solutions
offered by
IT Clouding results in higher
consumer satisfaction.
 Information Technology
can boost efficiency and
SC accountability by:
• Standardising controls and
IT data sharing between
stakeholders
• Creating greater visibility
across the SC (use of EDI or
ERP)
• Enhancing procurement,
shipment and customer service
Impact of Packaging on consumer
bahaviour
 Packaging color has an impact on the buying behavior of consumers.
 Labeling has significant importance on the buying behavior of consumers.
 Quality of packaging material has significant impact on the buying behavior of
consumers.
 Design of wrapper has significant impact on the buying behavior of consumers.
 Printed information facilitates the buying behavior of consumers.
 The language used on the package influences consumer behavior during the
buying process
 Brand image has a significant impact on buying behavior of consumers
 Innovation and practicality influences the buying behavior.
 The quality of packaging is related with the price of the product.
E-labeling and the future

 For the consumer, e-labeling means more traceability,

transparency and trust.
 For the producer, it means more upselling and point-of-sale
engagement with younger generations of smart, mobile, eco-savvy
consumers.
 E-labeling also offers the tantalizing prospect of more
personalized, interactive labeling too
 With next-generation Near Field Communication (NFC) technology,
shoppers would not even need to swipe, wait or download to
access these data-rich, immersive labels. Just going near products
would trigger a push notification instantly.