Master of Business

Administration:
Marketing Concentration

The key to your career

Department of Marketing
Louisiana State University
KEY ISSUES
 What is marketing?
 Do you plan to use marketing in your
career?
 What are the benefits of a marketing career?
 What are my marketing career options?
 MARKETING PLANNING PROCESS
Marketing Goal/Objective/Strategy
Marketing Tactics: +Service Tactics:
Product People
Price Process
Place (Distribution) Presentation
Promotion +MkIS Design

Market Analysis Marketing

----- Organizational Implementation
Market Segmentation Strategy Controls:
Customer Behavior ----- Marketing Calendar
Demand Estimation Skills/Resources Marketing Budget
& Forecast Timed Objectives
Organizational Environment
External Environment

Population
-------------
Target Market(s)
How Marketing
Relates to Your Career
 Marketing yourself within your career
 Developing a Marketing Orientation
 Marketing your work unit
 Marketing as a general management
responsibility
 Managing inter-firm alliances
 Functional marketing positions
Benefits of a Marketing Career
 Provide service to others
 Relate your organization to the world
 Enjoy an entrepreneurial job
 Connect to people
 Earn rewards for performance
The Role of Marketing

“…the business enterprise has two –

and only these two – basic functions:
marketing and innovation…”
-Peter Drucker, Management (1973), p. 6
Marketing Career Paths
 Advertising  International Marketing
 Direct Marketing  Marketing Research
 Brand Management  New Product Planning
 Public Relations  Retail Management
 Sales & Sales Management
 E-Commerce
 Marketing Models &
Systems Analysis  Business-to-Business
 Distribution Channel Marketing
Management  Services Marketing
Marketing Career Paths: Compensation
 Advertising
– Account Supervisor - $56-90K
 Direct Marketing
– Consumer Catalog Marketing Manager - $51-92K
 Brand Management
– Asst. Product Mgr. - $40-60K
– Product/Brand Mgr. - $60-92K
 Public Relations
– Corp. PR Director (6 yrs exp) - $62K
– Freelance PR Mgr - $17K & up
 Sales & Sales Management
– Manufacturer’s Sales Representative - $35-50K+
– Regional Sales Manager - $80-125K
 Marketing Models & Systems Analysis
 Distribution Channel Management
Marketing Career Paths: Compensation 2
 International Marketing
 Marketing Research
– Mktg Research Analyst - $50-65K
– Mktg Research Director - $75-200K
 New Product Planning
 Retail Management
– Dept. Store Manager - $42-90K
– General Merchandise Manager - $71-150K
 E-Commerce
 Business-to-Business Marketing
 Services Marketing
EXAMPLE: SALES MANAGEMENT POSITION WITH
COMMUNICATIONS FIRM
EXAMPLE: MARKETING MANAGEMENT
POSITION WITH HIGH TECH FIRM
EXAMPLE: MARKETING INFORMATION
SYSTEMS CONSULTANT
EXAMPLE: MARKETING RESEARCH POSITION
 MBA Marketing Concentration
Consumer Behavior or MKT XXX
Promotion Marketing Elective
3 hrs 3 hrs

Business/Marketing YYY XXX

Research Approved Elective
3 hrs 3 hrs

MKT 7300/01
Services Marketing Possible Electives:
3 hrs Internet Marketing
Marketing Strategy
Marketing Independent Study
Psychology
Sociology
Primary Course Availability

FALL
 
BADM7477 BUSINESS RESEARCH
MKG 7160/61 SERVICES MARKETING
 
 
SPRING
 
MKT 7120/21 CONSUMER BEHAVIOR
Or MKT 7140/41 PROMOTION
MBA/Mktg. Marketing Electives
MARKETING:
 
MKT 4440 (Marketing on the Internet)
MKT 7477 (Directed Studies)
 
AS APPROVED:
 
Psychology – examples:
PSYC 4038 Emotion & Motivation (Prereq. PSYC 2000 or equivalent)
PSYC 7030 Cognitive Basis of Behavior (Consent of instructor)
PSYC 7040 Social Basis of Behavior (Consent of instructor)
 
Sociology – examples:
SOCL 4611 Attitudes and Attitude Change (Prereq. SOCIL 3601 or equivalent)
SOCL 4631 Social Networks and Society (Prereq. Socl 2001 or equivalent)
MBA Internal Audit Concentration
with Services Marketing Emphasis
 INTERNAL AUDIT
– 3-5 IA Courses
– Program begins in January and ends December
 SERVICES MARKETING EMPHAIS
– Application
• Marketing of IA Services
• Operational Audits of Client Services
 Elective COURSE
– Services Marketing (MKT 7160/61)
 MBA/CIA-Service Emphasis
Semester Course Number Require or Optional

Spring Graduate Internal Auditing ACCT 7233 Required for Specialization

Summer Internship in Internal Auditing ACCT 7231 Optional

Summer Case Studies in Internal Auditing ACCT 7232 Recommended

Fall Operational Auditing ACCT 7234 Required for Specialization

Required for Services Marketing –IA

Fall (2nd Year) Services Marketing MKT 7160/61
Concentration
 E-Commerce MBA Concentration
ISDS 7510 MKT 7110/11
Database Management Marketing Tools
1.5 hrs 3 hrs

ISDS 7520 MKT 4437

Network Info. Systems Direct Marketing
1.5 hrs 3 hrs

ISDS 7530
Info Systems Analysis
& Design 1.5 hrs

ISDS 7540/43
E-Commerce
3 hrs

ISDS XXX
Elective
1.5 hrs
 For More Information Contact:

Daryl McKee
3126A CEBA
Department of Marketing
E.J. Ourso College of Business

225/578-8788
dmckee@lsu.edu