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Avoiding failure; Sustaining

Competitive Advantage
• We should focus on building blocks through
-Efficiency -
-Quality
- Innovation
-Responsiveness to customers
• Institute continuous Improvement & Learning
• Track best practice/Use benchmarking
• Overcome inertia
Why companies fail?
• Due to inertia – It is the difficulty to adapt new strategies and
structure to changing conditions
• Prior strategic commitments- limit ability to imitate & cause
competitive advantage
• Icarus Paradox – so specialized / inner directed by past success lose
sight of market realities
• Rising / Falling industries – craftsmen, builders , pioneers,
salespeople
• Company lose competitive advantage – profitability
• Loses ability to attract / generate resources
• Profit margins invested capital shrink rapidly

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