Professional Documents
Culture Documents
◎ Poor Marketing
BCG MATRIX
Re-launch of CAMAY
in Pakistan?
◎ Changing perception of our product
◎ Aggressive Marketing
1-Rose 2-Jasmine
CAMAY Bath Soap
CAMAY MINT:
1-Lemon
2-Strawberry
CAMAY for Men:
◎ Highly soluble
◎ Strong Competitors
S1O1: Known brand with sound financials S1T1: Aggressive marketing can help
Internal Strengths (S) us give tough time to competitors and
and thus aggressive marketing can help us
tab the market. reduce competitors threat
1. P&G Huge Brand
Internal Weaknesses (W) W1O1: Once failed but at least people are W1T1: Once failed but it was a re
aware of brand thus easier to recall the name known brand of P&G which will help us
and help us to penetrate. to compete.
1. Once failed
Marketing MIX
Product:
Not simply nice to look at but even nice to smell & use! Through PRODUCT
DEVELOPMENT STRATEGY we have identified 6 unusual flavors to market
the varied choices of the users. popular amongst people.
◎ Ensure Survival
◎ Generate Sales
◎ Increase profit
◎ Gain Market Share
◎ Establish an appropriate image in the mind of consumers.
Marketing MIX
PLACEMENT:
We will place our product in all big and small stores and get the shelves
next to leading brand/competitors.
Position Required:
We will tell them what they do not know about us. We will tell them that
our soap is not just soap it’s a source of freshness and fragrance for
starting your day.
Competitor’s Position:
We will compare our positioning to our competitors to identify our uniqueness
and then develop a distinct and value based positioning idea. Because we are
providing a unique fragrance of “OUDH”.
Marketing MIX
Resources:
Persistence:
We will have Price Penetration Strategy and will have low cost value
chain activities and having competitive prices with new innovation and
fragrances so that our brand will built a brand image in the market
and in the mind of consumers.
Marketing MIX
PROMOITION:
P&G promotes its products in a variety of ways. Similarly, Camay will be
promoted by using the mediums of television, newspaper, magazines,
hoardings and radio also we have advantage of social media as well.
◎ We will create interest for target audience, and then demand the
product from our channel partner, in this way our product will be
pulled from manufacturer sales channel to consumers.
CONCLUSION
◎ Since we are re-launching this brand of Camay soap, we
will use aggressive marketing & advertising campaign to
break through in the market.
Any questions?
For more queries please visit our page www.google.com