Topic -: NEEDS AND OBJECTIVES OF

INTERNATIONAL MARKETING

Submitted To Submitted By

Dr. Joytsna Pareek Manthan Mehta

 NEEDS
 Increase in Urbanization.

 Companies
want to reduce its
dependence on any one market.

 Some foreign markets present higher

profit opportunities than the
domestic market.
 NEEDS
 Growing demand on buyer power also
motivate a firm to enter in
international market.

 RapidGrowth of developing
countries.

 Thereare various facilities are

available in different nations, a firm
may motivate to adopt them.
 OBJECTIVES
 Growth Opportunities

 Profit Advantage

 Competition

 Government Policies & Regulations

 OBJECTIVES
 Strategic Vision

 Expand target market

 Boost brand reputation

 Open door for future opportunities

THANK
YOU