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MBA - ProjectReport - PPTX Version 1
MBA - ProjectReport - PPTX Version 1
Business
Project
Department of Management,
University of Chittagong.
– In pursuing the analysis, each student gives an overview of the company he/she
selected, history or background information sourcing from annual report and
web site. And, to complete the overview the student needs to collect required
information from the company visiting personally.
– An industry analysis report using Michael porter’s Five Forces Model is shown
to understand nature of competition of the industry to which the company
belongs. An explanation of the industry competition has to be given using this
analysis and other relevant information
– Bangladesh economic analysis report is being given using macro economic
variables such as GDP over 5 years, GDP growth, inflation, savings, employment,
sectoral contribution, current account and so on.
B. Process Flow
– The student prepares an analysis of the company from the perceptive of; external
environmental analysis (PESTLE Analysis or more), Product Life Cycle (PLC), VIRO
Framework, Value Chain, BCG Matrix, Balanced Score card and Ratio Analysis.
– The student identifies problems of the company both overall and in different
functional areas such as; operations, finance, marketing, HRM, MIS and R&D. In
such identification the student needs to highlight relevant information such as
cash flows, production records, expenses and other performance measures.
– The student prepares a detail report to recommend the solutions of the problems
identified. He/she shows future performance based on the recommended solutions;
such as; cash flow, operational efficiency and other bottom line improvements.
B. Process Flow
– 1. Table of Contents
– 2. Preface /Prelude: Importance of the project report to the degree requirement.
– 2. Introduction – Objective of the business project and overview of the company.
– 3. Background of the company – Historical background and basics in the progress.
– 4. Bangladesh Economic Analysis over 5 years. Relevance to the industry performance.
– 5. Industry information and analysis.
– 6. Analysis of the company from the perspective of external environmental analysis
(PESTLE or more), BCG Matrix, PLC, Balanced Score Card and so on.
C. Format of the Project Report
Criteria Score
Project Paper Format/Organization: The student abides by the required structure or format Max 5
Company Background Information: Items of information given are relevant and accurate, e. g. : History, MAX 10
vision, mission, corporate logo, legal status, etc. Description of business activities. Description of
products and services.
Industry Analysis: Overview of the Industry, Competitiveness analysis using Michael Porter’s Five forces. Max 15
Grammar/ Spelling/ Writing Convention/ Vocabulary: The student abides by the writing style given or Max 10
asked for, sentences are well structured, content is well organized and coherent and minimal misspelling,
and grammatical error.
Q&A
Thank You!