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Downward Communication Flow Analysis

The document discusses three types of communication flow within organizations: downward, upward, and horizontal. Downward communication flows from supervisors to employees and is important for organizational success but can lead to slow feedback and distortion. Upward communication flows from lower to higher levels and allows for suggestions and innovation but risks bypassing proper channels. Horizontal communication exchanges information between peers and coordinates activities but can cause conflicts between departments.

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Juvel Pascua
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152 views7 pages

Downward Communication Flow Analysis

The document discusses three types of communication flow within organizations: downward, upward, and horizontal. Downward communication flows from supervisors to employees and is important for organizational success but can lead to slow feedback and distortion. Upward communication flows from lower to higher levels and allows for suggestions and innovation but risks bypassing proper channels. Horizontal communication exchanges information between peers and coordinates activities but can cause conflicts between departments.

Uploaded by

Juvel Pascua
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Direction for

Communication
Flow
Downward Communication
Flow

 From supervisor to employee, from policy


makers to operating personnel, or from
top to bottom on the organization chart.
Effective downward communication is
crucial to an organization's success.
Advantages Disadvantages

 Organizational discipline  Slow feedback


 Efficiency  Interpretative problems
 Effective communication of  Distortion of information
goals  Lack of explanation
 Ease of delegation
Upward Communication Flow

 The communication where information or


messages flows from the down or bottom
of the organizational structure form the
top of the organizational structure.
Advantages Disadvantages

 Development of plan  Indiscipline


 Providing suggestions and opinions  Bypassing
 Good labor-management relationship  Risk of distortion of messages
 Creating favorable environment  Delay
 Developing creative and innovative
ideas
 Changes of information.
Horizontal or Lateral
Communication

 the exchange or sharing of information, ideas between


people within a community, peer groups, departments or
units of an organization who are at the same hierarchical
level as each other for the purpose of coordinating
activities, fulfilling a common purpose or goal.
Advantages Disadvantages

 Reducing Misunderstanding  Rivaling attitude


 Strengthening group efforts  Interdepartmental conflict
 Performing inter departmental  Discouraging attitude of top
communication management
 Distortion free communication  Ignoring vertical communication

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