BUSINESS

COMMUNICATION
SKILLS
UNIT - I

INTRODUCTION TO
COMMUNICATION
VEERESH M
LECTURER
WHAT IS COMMUNICATION?
 the imparting or exchanging of information by
speaking, writing, or using some other medium.
 OBJECTIVES OF
COMMUNICATION

 GENERAL OBJECTIVES
 SPECIAL OBJECTIVES
GENERAL OBJECTIVES

 CLEAR-CUT FORM
 EASY FORM
 TO DEVELOPMENT OF BUSINESS
 MAINTAINING RELATIONSHIP WITH
CUSTOMER
 TO INCREASE BUSINES
SPECIAL OBJECTIVES

 DOWNWARD COMMUNICATION

 UPWARD COMMUNICATION

 HORIZANTAL COMMUNICATION
1. DOWNWARD COMMUNICATION

IT IS A WAY COMMUNICATE TO
EMPLOYEES BY OFFICERS
 To Control

 Inform rules and regulation

 To Motivate

 To Suggest

 To Traine Up

 To Warn
Upward Communication

EMPLOYEE TO COMMUNICATING OFFICERS

 To Request

 To Apply Applications

 To Give Suggestions

 To Share idea or Opinion

HORIZANTAL COMMUNICATION

IF THE SAME DESIGNATION OFFICERS SHARING EACH OTHER

INFORMATION
 EXCHANGE OF INFORMATION

 TO COMMUNICATE SAME DESIGNATION

OFFICERS

 DISCUSSING ABOUT THE COMPANY

 DISCUSSING ABOUT FINANCIAL POSITIOIN