Student ID: UEDT201

Student Name: Bibek Kandel

Student Email: kandelbibek0@gmail.com

• Presentation By Bibek Kandel

Analysis of the internal and external environment
Political
Pest Analysis
Tariffs on important espresso machine will be removed

according to the government’s free trade policy

The strong possibilities of introducing carbon tax

Economical

Development of consumer espresso machine market’s high

growth Increasing Australian dollar against all major trading

partners Recourse boom

Social

Life style trends toward eating out became more frequent and

population ages became more affluent

Increasing Population growth rate

Technological

• New commercial espresso machines are developed that use

 SWOT
Analysis
Strengths

• State of the art Management Information System forming part of MacVille’s Infrastructure

• Best usage of Marketing Mix

• Deals with the technology development

• Good reputation in the field

• Good customer relationship (after sales)

Weaknesses
• Lack of experience personnel in importation and customs operations
 Opportunities

Moving to Sydney market ( where the bulk of espresso

machines sold each year)

Threats

• Nufix Inc (new competitor) shifting to espresso bean

and machine market

• BeanEX (competitor) started import to coffee

machine and wholesale.

Existing and potential competitors
 Nufix inc.
Strength

Shifting from instant coffee in to the espresso bean and machine market

Finance and human resources

Weakness

Have difficulty being adaptable to the needs of niche market buyers

 BeanEx

Strength

Recently started importing espresso machine Selling espresso machine as a whole sale

Weakness

They have no established service arm to help whole sale clients maintained the machine that purchases
Existing and potential Allies
Home Espresso Trades

Selling consumer espresso machines to home market around Sydney.

Strength – Home consumer market compliment commercial market

Weakness - Strategic partner not only focus on hospitality industry.

Venture Risk –

• Not fulfilling financial commitment

• Associate with non-industry partner may have a negative effect on customer base

• Can access to MacVille’s trade secret

 Ambrosia Coffee Roast

Selling all types of coffee beans to supermarket and hospitality outlets around Australia

Strength – Sharing customer base which committed to coffee bean industry

Weakness – product image is not quality and its commodity base

Venture Risk –

• Risk with poor band association

• Long- term commitment in signage

Java Estate

Selling quality Arabica roasted coffee beans all over the Australia

Strength – fully committed to hospitality and coffee bean market

Weakness – Other coffee bean suppliers not recommend MacVille machine with this strong strategic alliances

Venture Risk –

• Concern over the amount of money outstanding

Thank You