Professional Documents
Culture Documents
Bases For International Marketing
Bases For International Marketing
International
Marketing
Session learning objectives
• The economic benefits of trade
• The reasons why individual companies import and export
• Development of exporting in the firm
• Growing impact of social responsibility concerns on business
Potential benefits from export
marketing
• General premise of export market is that it benefits all and
harms none (Other than the competition)
• The benefit of international trade is determined by its impact
on consumption and production
• Consumption being the more significant area, as that is the end
for all trade activity while production is only a means to the end
• Active trade also create employment that gives consumers the
money to buy goods
Effects of imports
• The product
• In activities
• Advertising & promotion
• Prices
• Treatment of stakeholders
Effects on the political/legal
environment
• Environmental issues
• Outsourcing of jobs
• Unsafe products
• Discrimination
• Corruption
• Executive compensation
• Personal security
• Problems in education
• Standards of treatment of labor