Sales Analysis up to August

2019

Achievement &
Sales Up To August 2019
Growth
Paint Category Actual
Achievement
Sales LY Target 2019 Sales CY %
Growth
2019
157,576.83 186,498.15 170,756.33
Liquid Paint [Gln] 92% 8.36%
180,832.00 220,436.03 208,727.00
Powder Paint [Kg] 95% 15.43%
141,675,116.70 178,069,482.76 165,218,469.8
Total Value [BDT] 9 93% 16.62%
 Sales Analysis April-
August2019

Achievement &
Sales April-August 2019
Growth
Paint Category
Actual
Sales LY Target 2019 Sales CY Achievement % Growth
2019

Liquid Paint [Gln] 70,461 94,843 85,277 90% 21.03%

Powder Paint [Kg] 81,527 115,364 99,369 86% 21.88%

Total Value [BDT] 65,266,225.45 91,393,729 82,147,460 90% 25.87%

 Sales Analysis up to August
2019

YTD YTD YTD YTD

Material YTD YTD YTD YTD YTD YTD
Aug Vol Aug Val
Aug Aug Aug Aug Aug Aug
Group Vol Tar Growt Val Tar Growt
Vol LY Vol Tar Vol CY Val LY Val Tar Val CY
Achv% h Achv% h
RSE 15,179 15,509 14,475 87% -4.64% 17,311,096 18,988,817 17,777,294 87% 2.69%
APE 25,677 22,188 92% #VALUE! 20,245,947 24,156,012 20,833,736 92% 2.90%
APE Classic 8,653 10,453 9,190 96% 6.20% 6,974,249 9,128,123 8,019,059 96% 14.98%
LSE 613 471.5 627 139% 2.29% 923,649 789161.01 1,047,582 139% 13.42%
LSE Splendar 1,755 2,191 2,587 88% 47.41% 2,813,865 3,975,267 4,650,327 88% 65.26%
SPD 15,926 20,591 17,942 86% 12.66% 5,537,975 7,533,892 6,508,967 86% 17.53%
JHILIK 2,259 2,684 3,520 99% 55.80% 1,763,563 2,294,626 2,968,534 99% 68.33%
RIN 3,280 4,586 4,081 83% 24.41% 2,135,997 3,040,162 2,699,701 83% 26.39%
ROBB WATER SEALER 35,293 42,506.86 39,563.58 98% 12.10% 21,162,253 27,036,454 25,010,203 98% 18.18%
W/C SMOOTH 11,218 10,325 11,913 120% 6.19% 12,831,329 12,870,123 14,777,375 120% 15.17%
W/Coat EX. SEALER 16,113 22,966 19,638 95% 21.88% 11,290,059 17,228,550 14,701,199 95% 30.21%
W/Coat Smooth
7,386 7,265 7,735 114% 4.72% 7,456,876 8,051,297 8,527,499 114% 14.36%
Classic
REX 89.84 140.02 264 265% 193.98% 64616.39 100348.11 190,117 265% 194.22%
W/C ANTIDIRT LONG
3,514 4,468 3,936 88% 12.02% 4,987,410 7,106,233 6,257,657 88% 25.47%
LIFE
                     
ROBB WALL PUTTY 169,015 206,298 195,585 96% 15.72% 10,514,015 13,962,386 13,165,918 96% 25.22%
BERG ALL PURPS 1,500 2,153 3,228 182% 115.20% 86,372 137,008 203,106 182% 135.15%
DUROCEM 9,885 11,370 9,370 75% -5.21% 676,970 785,923 641,503 75% -5.24%
 Sales Analysis from April -
Aug2019

YTD YTD
YTD YTD YTD YTD YTD YTD
Material Aug Vol YTD Vol Aug Val YTD Val
Aug Vol Aug Vol Aug Vol Aug Val Aug Val Aug Val
Group Tar Growth Tar Growth
LY Tar CY LY Tar CY
Achv% Achv%
RSE 7,034 8,072 7,904 98% 12.37% 8,225,846 9,885,541 9,749,787 99% 18.53%
APE 9,495 12,893 10,663 83% 12.29% 8,489,413 12,157,318 10,013,630 82% 17.95%
APE Classic 4,161 5,405 4,987 92% 19.85% 3,397,905 4,722,814 4,364,525 92% 28.45%
LSE 352 278.4 337 121% -4.25% 542,658 466568.1 564,574 121% 4.04%
LSE Splendar 797 1,275 1,316 103% 65.12% 1,363,768 1,940,866 2,068,351 107% 51.66%
SPD 7,709 11,234 9,730 87% 26.22% 1,906,426 2,407,434 2,632,925 109% 38.11%
JHILIK 959 1,591 2,073 130% 116.03% 764,544 1,364,131 1,751,760 128% 129.12%
RIN 1,713 2,544 2,341 92% 36.64% 1,115,165 1,682,299 1,550,856 92% 39.07%
ROBB WATER SEALER 15,688 21,520 19,182 89% 22.28% 9,414,840 13,694,782 12,197,014 89% 29.55%
W/C SMOOTH 4,803 4,933 5,976 121% 24.42% 5,591,746 6,137,095 7,408,098 121% 32.48%
W/Coat EX. SEALER 6,706 9,844 8,519 87% 27.04% 4,787,861 7,394,252 6,402,616 87% 33.73%
W/Coat Smooth Classic 2,918 3,603 3,990 111% 36.74% 3,004,204 3,989,428 4,385,921 110% 45.99%
REX 0 77.26 129 166% #DIV/0! 0 55648.16 93,589 168% #DIV/0!
W/C ANTIDIRT LONG
1,291 2,238 1,488 66% 15.25% 1,885,246 3,560,381 2,369,319 67% 25.68%
LIFE
        #DIV/0!         #DIV/0!  
ROBB WALL PUTTY 74,110 107,648 93,385 87% 26.01% 4,744,754 7,311,293 6,306,564 86% 32.92%
BERG ALL PURPS 1,136 1,358 1,180 87% 3.87% 66,240 86,662 75,284 87% 13.65%
DUROCEM 6,165 5,859 4,495 77% -27.09% 416,478 404,539 308,914 76% -25.83%
Premium Brands Contribution YTD August
19

Material YTD Val

Group
Material Group Description YTD Val LY YTD Val CY
Growth Contribution %
F021 B.Easy Water Sealer 0 7,619 #DIV/0!
F022 B.Easy Wall Putty     #DIV/0!
F023 BREATHE EASY 157,598 264,582 68%
F024 EASY CLEAN 259,110 267,916 3%
F026 BREATHE EASY WB Ena     #DIV/0!
F030 LSE 923,649 1,047,582 13%
F031
F035
LS. Metallic Finish
LSE SPLENDOUR
357,896
2,455,970
600,826
4,049,498
68%
65%
8.00%
F163 W/C COOL 114,697 0 -100%
F167 W/C ANTIDIRT LONGLIF 4,987,410 6,257,657 25%
F168 W/C A/DIRT SUPREME-T 0 219,709 #DIV/0!
F169 W/C A/DIRT SUPREME-B 0 80,870 #DIV/0!

  Total 9,256,329 12,796,259 38%

  Grand Total 141,675,116.70 165,218,470

   
 Premium Brands Contribution April-August 2019

Material YTD Val

Group
Material Group Description YTD Val LY YTD Val CY
Growth Contribution %
F021 B.Easy Water Sealer     #DIV/0!
F022 B.Easy Wall Putty     #DIV/0!
F023 BREATHE EASY 89,721 68,625 -24%
F024 EASY CLEAN 188,362 144,225 -23%
F026 BREATHE EASY WB Ena     #DIV/0!
F030 LSE 542,658 564,574 4%
F031 LS. Metallic Finish 239,055 319,736 34%
F035 LSE SPLENDOUR 1,124,714 2,068,351 84% 9.00%
  LSE Family    #DIV/0!
F163 W/C COOL     #DIV/0!
F167 W/C ANTIDIRT LONGLIF 1,885,246 3,560,381 89%
F168 W/C A/DIRT SUPREME-T   560,615 #DIV/0!
F169 W/C A/DIRT SUPREME-B   430,414 #DIV/0!

  Total 4,069,755 7,716,920 90%

  Grand Total 65,266,225.45 82,147,460

   
 Major brand performance in the month of August
2019

Products Aug-18 Target Aug-19 Ach % Gr. %

RSE 1,656 1,308 1,252 95.72% -24.40%
Jhilik 264.38 292.230 314.34 107.57% 18.90%
Total Enamel Seg. 1,920 1,600 1,566 97.88% -18.44%
   
APE 1,492.73 1,849.660 1,267.62 68.53% -15.08%
APE Classic 887.14 731.520 958.39 131.01% 8.03%
Total APE Family 2,380 2,581 2,226 86.24% -6.47%
   
LSE 64.40 79.600 14.95 18.78% -76.79%
LSE Metalic Finish 17.80 27.630 26.70 96.63% 50.00%
LSE Splendour 190.39 241.120 271.02 112.40% 42.35%
Total APE Family 273 348 313 89.76% 14.70%
   
SPD 1,365.08 1,864.070 1,910.33 102.48% 39.94%
SPD Super 27.70 39.000 71.22 182.62% 157.11%
Total SPD 1,393 1,903 1,982 104.12% 42.27%
   
B/Easy Water Sealer - 4 - 0% #DIV/0!
Express Sealer       #DIV/0! #DIV/0!
Rob Water Sealer 3,422.01 2,786.430 2,968.59 107% -13.25%
W/Coat Ext.Sealer 1,313.00 1,739.910 899.00 52% -31.53%
Total Sealer 4,735 4,531 3,868 85% -18.32%
   
W/Coat 740.70 771.170 795.95 103.21% 7.46%
W/C Antidirt Longlife 76.16 465.490 75.17 16.15% -1.30%
W/C Antidirt Supreme-T - 17.530 0.00 0.00% #DIV/0!
W/C Antidirt Supreme-B - 24.240 0.00 0.00% #DIV/0!
W/Coat Classic 405.49 660.570 401.59 60.79% -0.96%
W/Coat Family 1,222 1,939 1,273 65.64% 4.12%
 Major brand performance in the month of August 2019

Products Aug-18 Target Aug-19 Ach % Gr. %

0.00 21.960 0.00
B/Easy Wall Putty 0% #DIV/0!
16,995.00 13,216.590 11,820.00
Robb. Wall Putty 89% -30.45%

EXT. Wall Putty       #DIV/0! #DIV/0!

Berger All Purpose Putty 220 308 216 70% -1.82%

0.00 93.630 0.00
Touch Putty 0% #DIV/0!

Total Putty Family 17,215 13,640 12,036 88% -30.08%

 Financial Performance

Outstanding and Collection Report as on August 31, 2019

Over 90
Territor Dealer
y
Zone
Id
Dealers Name days Action Points for the Lapserrs
('000 Taka)

T001 Z007 50065 FARID UDDIN AHMED He is creating problems and wants to meet with BM sir.
165

T001 Z007 50529 M/S ATOSHI H/W & SANITARY He will pay 25000/- in this month
158

      TOTAL  
183,091
 Financial
Performance

Territory wise Cheque Bounce Reports

MTD YTD
Cheque Received August 2019 74 Cheque Received YTD July 2019 925

Number of dishonoured 2 Number of dishonoured 30

% of Cheque Bounced 2.70% % of Cheque Bounced 3.24%

Territory wise Cheque Bounce Reports

 Billing Dealer Analysis-2019

Billing Dealer Analysis-2019

T001
Parameter August AVERAGE(APR-AUG) AVERAGE(YTD AUG)
       
Total No Of Dealer 2018 30  #DIV/0!
Total No Of Dealer 2019 34  #DIV/0!
       
       
Total No Of Billing Dealer 2018 15  #DIV/0!
Total No Of Billing Dealer 2019 20  #DIV/0!
Increae/Decrease % 33.33% 0.00% 0.00%
       
       
Active Number of Dealer 2018 21 21 4
Active Number of Dealer 2019 25 25 4
Increae/Decrease % 19.05% 19.05% 19.05%
       
% of Billed Dealer with Active Dealer 2018 71.43% 0.00% #DIV/0!
% of Billed Dealer with Active Dealer 2019 80.00% 0.00% 0.00%
Increae/Decrease % 12.00% 0.00% 0.00%
       
       
% Active Dealer 2018 70.00% #DIV/0! #DIV/0!
% Active Dealer 2019 73.53% 0.00% 0.00%
Increae/Decrease % 5.04% #DIV/0! #DIV/0!
 Description No of Dealer Billing Dealer Billing %

Exclusive 18 18100.0

Non ED 16 637.5

New Dealers 3 3100.0

Billing dealer Analysis

Last month Target for Billing till todate

Short /Excess Ach %
(July 2019) August 2019 (August 2019)
Territo Average Monthly
Remarks
ry Billing Dealer RSE
RSE RSE Tota Tota Jhili To
JSE Famil JSE Total JSE RSE JSE RSE
Family Family l l k tal
y

T001 18 16 8 23 20 43 18 9 27  
(5) (16) 78 45
(11) 63

Total   16 8 23 20 43 18 9 27  
(5) (16) 78 45
(11) 63
Billing Dealer Analysis

Last month (July Target for August Billing till todate

2019) 2019 (August 2019) Short /Excess Ach %
APE APE
Territo Average Monthly APE Wate
APE & & Wall & Wall APE
ry Billing Dealer Wall Water & Wall Water Water r Wall Water
APE APE Putt APE Putt famil AV
Putty Sealer APE Putty Sealer Sealer Seale Putty Sealer
Classic Class y Class y y
Class r
ic ic

T001 18 16 15 15 23 23 23 16 13 17 57
(10) (6) 70
(7) 74 67

Total   16 15 15 23 23 23 16 13 17 57
(10) (6) 70
(7) 74 67
Category Wise Depot Performance YTD August 2019 (Decorative)

Category Wise Territory Performance YTD August 2019

(Decorative)
YTD AUGUST 2018 YTD AUGUST 2019
Category Growth
(Value) (Value)
Exclusive 142,808,483 160,363,349 12.29%
Non-Exclusive 616,118 1,179,699 91.47%
New Dealer in 2019  3,569,228.00  
Total Depot
143,424,601.42 165,112,275.61 15.12%
Decorative
Category Wise Depot Performance YTD August 2019 (Decorative)

Category Wise Territory Performance APRIL-AUGUST 2019

YTD AUGUST 2018 YTD AUGUST 2019
Category Growth
(Value) (Value)
Exclusive 64,659,783 78,764,949 21.81%
Non-Exclusive 436,824 680,016 55.67%
New Dealer in 2019  2,691,396.00  
Total Depot
65,096,607.00 82,136,361.00 26.18%
Decorative
Top 10 Exclusive Dealers Performance upto AUGUST 2019

Dealer MTD MTD Growt YTD Val YTD Val Growt

SL # ID Dealer name Val LY Val CY h S/E LY CY h S/E

50050Kader & Sons 4,855,978.28 44,031,647.40 57,249,170.00

1 4,244,385 (13) (611,593) 30 13,217,523
50042Al-Amin Hardware 921,817.22 38,037,163.73 39,195,967.00
2 865,432 (6) (56,385) 3 1,158,803
50465BISMILLAH HARDWARE & SANI 983,453.54 8,542,286.85 10,811,862.00
3 1,034,954 5 51,500 27 2,269,575
860106Hakkani Traders 846,228.89 3,429,815.96 10,173,025.00
4 593,005 (30) (253,224) 197 6,743,209
50060ISHAK HARDWARE 1,451,047.88 11,438,467.05 8,891,102.00
5 875,444 (40) (575,604) (22) (2,547,365)
860078M/S AFSAR H/W & SANITARY 3,831,602.88 7,741,122.00
6 - 773,543 #DIV/0! 773,543 102 3,909,519
860132Asim Enterprise 609,716.44 5,067,106.77 6,350,865.00
7 701,877 15 92,161 25 1,283,758
50464M/S SHAHI HARDWARE 532,444.05 4,954,707.84 5,913,986.00
8 316,705 (41) (215,739) 19 959,278
50470M/S Jafar & Brothers 697,514.85 8,461,543.90 4,339,221.00
9 699,621 0 2,106 (49) (4,122,323)
860066M/S Ahmed Trading 282,857.75 3,861,038.24 3,915,489.00
10 325,068 15 42,210 1 54,451
MONTHLY REPORT OF NEW DELAER PERFORMANCE August '19

Sl. No. Code Name Date of ACTUAL MTD ACTUAL YTD

Introduction VALUE VALUE

2,935,803.00
1 860206 RAJU & SONS 21.01.2019 313,514
111,986.00
2 860210 New Hoque H/W & Sanitary 24.02.2019 59,227
25,702.38
3 860228 Manik Hardware 07.01.2019 25,702

    TOTAL SALES   398,443 3,073,491

3   AVERAGE SALES/PER DEALER   132,814 85,375

 Tingting Machine

Tinting Machine Comparison

Moon Rainbo
Berger Asian Elite RAK Roxy Dulux Pailac Nippon Jotun Total
Star w
TERRITORY Tinting
Depot/ Region Color
NUMBER C/Worl C/Choic C/Magi Range Color Machin
C/Bank C/Fest   Creati    
d e c r Mela Bazar e
on

Zone - 01 10 3 0 3 1 0 0 0 2 0 0 19

Zone - 07 12 9 2 0 1 1 2 0 3 1 2 33
Feni TERRITORY-01
22 12 2 3 2 1 2 0 5 1 2 52
Contribution
42.31% 23.08% 3.85% 5.77% 3.85% 1.92% 3.85% 0.00% 9.62% 1.92% 3.85%  
 Depot Plan for 2019 (Whole Year) Actual MTD 2019 Actual YTD 2019

Auto Semi Total Auto Semi Total Auto Semi Total

-
FENI 3   3 1 1 2  2
 Colorbank Productivity in Volume(Gln)

Colorbank Productivity in Volume(Gln)

Total CB Productiv
Total Action Taken To
2018 Per Machine Product ity
sales(Volume) Installation 2019 Machin Sales(Volume) (Volume) Improve
e Productivity
  2019 2019
Total
Average
CB YTD
Machi Sales Actu
Dep Produ MTD YTD Actua Jan-
ne Till al MTD YTD YTD
ots ct Plan Plan l MTD Dec
Dec'18 (Machine YTD
Sales '19
/Month)
(Vol)

FENI 20 36,428 152 1 3 1 2 22 1,948 26,380 150  

 CB
Total CB
Total
2018 Installation Producti
TERRITO Volume
ZONE CB vity
RY Avg.
2019
No. Volume Volu MTD YTD MTD YTD MTD
YTD
me

10,88
T001 Z001 10 10 16,927 141     721 6 72 136

15,88
T001 Z007 12 10 19,430 162 1 21,306 4 109 165

26,77
Distribution Reach & Color Bank Installation Plan and Execution

Description YTD Plan in 2019 MTD YTD

New Dealer 3 - 3

CB Machine 3 1 2
Zone & Terrtory Performance Till to Date August 2019

YTD VOLUME (GLN/KG) YTD VALUE (BDT)

ACTUA VARIA
Liquid TARGET ACTUAL VOL VOL ACTUAL TARGET ACTUAL VAL ACH. VAL
L NCE
ZONE &
/TERRITORY Powde
GROWT 2018- GROW CON
r 2018   2019 CONT% 2018 VAL (BDT) 2019 %
H% 2019 TH % T%

44.2
Liquid -6.82% (5,465 43.73% 66,866,8
80,140 78,853 74,675 67,455,161 70,292,385 5%
) 59
ZONE 1 -1% 95%
4.43
Powder 2.89% 46.96% 6,694,54
95,259 100,583 98,013 2,754 6,142,572 6,904,199 %
6
55.7
Liquid 24.26% 56.27% 84,234,5
77,322 101,849 96,078 18,756 62,616,988 87,525,164 5%
31
ZONE 7 35% 96%
5.02
Powder 29.98% 53.04% 7,583,10
85,173 112,446 110,709 25,536 5,371,796 7,713,942 %
7
91.8
Liquid 157,46 180,70
170,753
8.44%
13,291
45.00% 130,072,1
157,817,549
151,101 16% 96%
7%
2 2 49 ,390
T001
#DI
Powder 180,43 213,02 15.68% 55.00% 11,514,36 14,277,    
208,722 28,290 14,618,141 V/0!
2 9 8 653
#DI
Total T001      
379,475
      141,586,5
172,435,690
165,379    
V/0!
17 ,043
WPM & PW

Numb Number Number

Numb
Territ Designa er of of of
Zone Operated By er of
ory tion Works Particip Particip
WPM
hop ants ants
Z001 Moklasur Rahman TM 1 29 0 0
T001 Syed Monzurul
Z007 ZO
Hasan 0 0 2 30
Weekly summary report of TM/ZO

DEMONSTRAT
VISIT TARGET ACTUAL VISIT ION/
SAMPLING BUSINESS
TERRITOR ZONE DESIGNATIO NUMBE NUMBE VALUE WHICH
NAME Week No.
Y N R OF. R OF. WAS
NO. NO. Actua
METAL METAL Target SECURED
GARAGE WORKS GARAGE WORKS l
HOP HOP

T001 Z001 MD MOKLASUR RAHMAN TM 4 45 45 0 0 5 1 15,000

T001 Z007 MONZURUL HASAN ZO 4 45 45 0 0 5 2 30,000

TOTAL       90 90 0 0 10 3
45,000
Lead & Followup

No. of Berger Competiti Total Value

No. of No. of No. of No. of
Leads Follow Business Busines Business Actual or Actual (Berger +
Name User ID Generat Sales Sales Competitio
ed Up Win s Loses Snatched Value Value n)
MONZURUL
HASAN 10000077 14 13 5     650,000    
                   
                   
                   
                   
                   
                   
                   
Total 14 13 5 0 0 650000 0 0