MARKETING CHALLENGES

& STRATEGIES

SUBMITTED BY:
MANAS CHITRANSH
19BSP1476
INTRODUCTION
 Customer needs, wants, expectations are changing
more rapidly, they are increasingly demanding better
quality and reliability in products and services.
In such a rapidly changing marketing environment it
is really difficult for business organizations to make
quick and sound decisions, and facing various
marketing challenges.
MARKETING CHALLENGES FIRMS FACING
TODAY
Generating Traffic Leads.
Providing the ROI of Marketing activities.
Lack of Consolidated Customers Data.
Rapidly Changing Customer Needs, Wants, and
Expectations.
Challenge of Selecting Among Too Many Options.
Increasing Domestic and Global competition
STRATEGIES TO OVERCOME THE
CHALLENGES
Create a Learning Organization.
Secure Enough Budget.
Digital Transformation.
Selection of Right Resources (Human & Technical).
Re evaluate the Old Mix - Four Ps to Four Cs :-
 Product / Customer Needs
 Price / Cost to the Users
 Place / Convenience
 Promotion / Communication
THANK YOU