Research

Methods
Project by-
Sonal Jogi
Roll no.333 Div .A
 Research
Topic:-

Research on
“AMBEIENT
ADVERTISING
 Research Process
1) Formulating research problem
AmbeintAdvertisi
Unit of Analysis
ng

Characteristic of Why Innovations

interest are required?

Time & Space

boundary
3 Months

Environmental Noticed more,Positive

conditions Impact,Negative Impact
3
 What is
Advertising?
 Why are
innovations
required?
 Types of ADVERTISING
ADVERTISING

ambient
Print advertising
Advertising

Covert
Advertising
Outdoor
Advertising Broadcast
advertising

6
What is AMBEINT
ADVERTISING?
 "Ambient advertising is
advertising through an
unusual medium”.Instead of
advertising one's product
through TV, radio, prints or
hoardings ...
 Objectives of Research
- Clutter breaking solution to the neck to
neck competirions.
- Creative,Media Synergies that give
them value for money.
- Brand name becomes familier.
- Gives a personality to the brand which
sets it apart from other in market.
- Innovative, Hatke.
 A I D A Model
A – Awareness

I – Interest

D – Desire

A - Action
 Research Hierarchy

The
Target
Universe 50%
100% interested 25% tried
75% 15%
30%
awareness repurchased
desired
Extensive Literature Surey
Books:- Websites:-
1)Hardcover – www.amazon.com
Import by Narain, www.goggle.com
Serena www.wikiepedia.com
 Preparing Research Design
-There are two framework:-
-To start research as for why AMBEINT
ADVERTISING is required, one can start with
first-EXPLORATORY RESEARCH

-It can also be taken as DESCRIPTIVE

RESEARCH with MULTI-CROSS
SECTIONAL RESEARCH.
 Sources of data

Secondary Data
 Determining Sample Design
Probability
Sampling

Simple Multi Stage

Random Sampling
Sampling

Area
Systematic Sampling
Sampling

Stratified Cluster
Sampling Sampling
 Collecting the data

Personal
Questionnaire
interview

Observation

12/09/2021 Template copyright www.brainybetty.com 2005 24

 Questionnair

Questionnaire to be conducted
on a mass of 50 respondents.
Wherein respondents would be
equally distributed among age
groups 20-30 & 30 above
 Questions

Q 1)Which is your favourite advertisement?

----------------------------------------------

Q2)Which source of advertisement do you

prefer?
a)Television adds b)Print Advts
c)Radio c)Hoardings
Q3)Do you purchase after watching the
advertisement?
a)Yes b)No

Q4)Which type of add would yoy prefer the

most?
a)Point to Point advts b)Simple Advts
c)Hatke Advts d)Others

Q5)Do you Change your opinion after seeing

the advertisement?
a)Yes b)No
Q6) Rate the following Advertisements- on the scale of
1-5
1)Vodafone ZU ZU Advt
2)ITC Bingo Advt
3)Virgin Mobile Advt
4)Maggi Advt

Q7)Do you purchase only because of the brand or brand

endorser?
a)Yes b)No

Q8)Do you like Innovative advterticements ?

a)Yes b)No
Execution
of the
Project

-Systematic Surveys would be conducted,Information

from books, internet will be taken.
-Data gathered would be properly analyzed.
-Research would be done at proper time and at Proper
period.
Analyzing the Data
Thank you!