Hello!

I am ___________________.
A Second Year College student whose taking
up Bachelor of Science in Business
Administration Major in Marketing
Management at _____. A future Marketing
Manager in one of the largest corporation in
the Philippines.

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Company Profile
San Miguel Corporation (SMC) is one of the Philippines’ largest and most diversified conglomerates, with revenues that
accounted for about 5.9% of the country’s GDP in 2018, through its highly integrated operations in food and beverages,
packaging, fuel and oil, power, and infrastructure. We are one of the nation’s largest employers, with a direct workforce of 28,586
employees as of December 2018. For each job created within the San Miguel system, many additional jobs are created through
suppliers, distributors, retailers and other business partners. At present, we have more than 100 major facilities in the Philippines,
Southeast Asia, China, Australia, and New Zealand. Established in 1890 as a single brewery in the Philippines under La Fabrica
de Cerveza de San Miguel, Southeast Asia's first brewery produced and bottled what would eventually become one of the best-
selling beers in the region, and among the top beer brands in the world. Through strategic partnerships forged with major
international companies, we have access to managerial expertise, international practices and advanced technology. Our partners
are world leaders in their respective businesses, including Kirin Brewery Co., Ltd., Nihon Yamamura Glass, US-based Hormel
Foods Corporation, and Korea Water Resources Corporation.

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 Company History
Established in 1890, La Fabrica de Cerveza de San Miguel, Southeast Asia’s first brewery produced and bottled what would
eventually become one of the bestselling beers in the region. Within the span of a generation, San Miguel Beer would become an
icon among beer drinkers. By 1914, San Miguel Beer was being exported from its headquarters in Manila to Shanghai, Hong
Kong and Guam. A pioneer in Asia, San Miguel established a brewery in Hong Kong in 1948, the first local brewer in the crown
colony. Today, San Miguel Beer–the Company’s flagship product–is one of the largest selling beers and among the top 10 beer
brands in the world. While brewing beer is the company’s heritage, San Miguel subsequently branched out into the food and
packaging businesses. From the original cerveza that first rolled off the bottling line, San Miguel Corporation has since
expanded its portfolio to produce a wide range of popular beverage, food and packaging products which have–for over a
century–catered to generations of consumers’ ever changing tastes. It has also diversified into heavy industries including power
and other utilities, mining, energy, tollways and airports.The Company’s manufacturing operations extend beyond the
Philippines to Hong Kong, China, Indonesia, Vietnam, Thailand and Malaysia. Its products are exported to major markets
around the world. Continuing a tradition of product quality, San Miguel is capitalizing on its unique strengths in brands and
distribution to weave its products more deeply into the fabric of everyday life. Not just in the Philippines but in the Asia-Pacific
region.

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San Miguel
Corp. Awards
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 San Miguel beers win
big at 2016 Monde
Selection Awards
Iconic, world-class beers produced by San Miguel
Brewing International Ltd. received Gold and Silver
medals, including the most coveted International High
Quality trophy at the 2016 Monde Selection Awards. These
international distinctions from the Belgium-based award-
giving body further reinforce San Miguel Brewing
International Ltd.’s commitment to produce high-quality
beers. This achievement now brings the international arm
of San Miguel Brewery over 180 medals and trophies from
Monde Selection, garnered since 1964.

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SAN MIGUEL BREWERY
INC. IS TOP PERFORMER
FOR ’08, BAGS
PRESTIGIOUS REGIONAL
AWARD
For pushing through with its initial public offer
despite highly adverse market conditions and for
outperforming all other newly-listed stocks in 2008,
San Miguel Brewery Inc. (SMB) was given top
honors at the Asset Asian Awards, organized by the
influential regional finance magazine, The Asset.
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FinanceAsia Achievement
Awards dinner 2018
FinanceAsia's gala dinner held at Grand
Hyatt Hotel in Hong Kong on February 13
to honour the winners of our 2018
Achievement Awards.

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San Miguel receives
Gold Award from
The Asset
San Miguel Corporation (SMC) recently
received its third gold award at the annual
The Asset Corporate Awards – a
recognition given to listed companies that
adhere to environmental, social, and
corporate governance (ESG) best
practices.
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Gov’t awards Bulacan airport
project to San Miguel
▫ HE DEPARTMENT of Transportation (DoTr)
awarded on Wednesday the P734-billion Bulacan
airport project to private proponent San Miguel
Holdings Corp.
▫ In a signing ceremony at the department’s office in
Clark, Pampanga, San Miguel Group President
Ramon S. Ang said the company may commence
construction of the gateway — officially called the
New Manila International Airport — by December.

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San Miguel Corp.
Products
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San Miguel Pale Pilsen
 Alcohol Content: 5% ABV

 San Miguel Pale Pilsen is a pale, golden lager with a rich,

full-bodied flavor. Its smooth, full-flavored taste
complements its pleasant aroma, making it a perfectly
balanced beer. It has a unique heritage of bringing people
together, nourishing true friendships for over a hundred
years.

 Price: ₱ 80.00

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 San Miguel Premium All-
Malt Beer
 Alcohol Content: 5% ABV

 Launched only in August of 2008, it was the first attempt

for SMB’s premium beer in the Monde Selection Awards
and the brand has immediately earned the jury’s nod for its
malty flavour, pleasant hoppy notes, sweetish taste and
smooth balanced bitterness. San Miguel Premium All-Malt
has now joined the ranks of Monde favorites San Miguel
Pale Pilsen, San Miguel Super Dry and Cerveza Negra in
the gold medal citation.

 Price: ₱ 62.50
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 San Mig Light
 Alcohol Content: 5% ABV

 A light and reduced-calorie lager with an exceptionally

smooth and crispy taste. It is less filling and light on the
stomach. Perfect for fun, light drinking moments with
friends.

 Price: ₱ 44.00

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 San Miuel
Cerveza Negra
 Alcohol Content: 5% ABV

 A full-bodied dark lager with a balance of moderate

bitterness and sweetish roasted malt bouquets. It has a rich
flavor of caramel notes and a creamy foam. Its distinct and
mysterious character is preferred by the discerning few.

 Price: ₱ 360.00

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 Red Horse Beer
 Alcohol Content: 8% ABV

 A strong, high alcohol beer. It is deeply hued lager with a

distinctive, sweetish taste, balanced by a smooth
bitterness. For the man with real strength, inside and out.

 Price: ₱ 95.00

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San Miguel Corp. Values
We do what is right
We believe in profit with honor. For
us, this simply means doing what
we’ll say we’ll do and acting with
honesty, fairness and integrity.
We think innovation
Our innovation lends us agility
and is driven by our
understanding of what our
customers and stakeholders need.
We believe in doing our best
We will give every single person we
touch the best we can offer. We are
passionate about our brands, products
and services.
We help our people succeed
We believe in treating each other with respect.
We cultivate a culture that recognizes the
individuality and contributions of each of our
employees, helping them to become
productive and responsible members of
society.
We advocate Sustainable Development
We believe in using only what we need and
integrating sustainability practices into our
operations. Water stewardship, energy
optimization and reducing waste are our key
environmental priorities.
We are a good neighbor
We are a positive force in our
communities. We believe in doing
what is good for the greatest
number of people.
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San Miguel Customer Care Hotline

(+632) 8-632-2000
Fax: (+632) 8-632-3299 routing code 2005
Toll Free 1-800-1888-7621
customercare@sanmiguel.com.ph
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