Planning

Traditional Goal Setting

MBO
SMART Goals
Measurable Marketing Metrics (digital touch
points)
Drive traffic to your Increase social buzz at live
website events
• Total Site Visitors or Sessions  • Volume of Posts
• % New Sessions • Social Media Interactions
• Unique Page views
• New Followers
• Average Session Duration  Improve blog
Increase conversions on performance
your website • Interactions
• Total Conversions  • Page views 
• Conversion Rate
Developing Plans
Contemporary Issues
• Organization Level
• Environmental Uncertainties
• Length of Future commitments
Approaches to Planning
• Top Down Approach
• Involving More Members
How can manager plan effectively in
dynamic environment ??
• Plan specific but flexible
• Organizations hierarchy flat