Professional Documents
Culture Documents
The 4Ps
Product, Price, Place, Promotion
Direct Channels
Employed sales staff
National sales staff
Brand.com
Voice/CRS/Mobile
Indirect – Intermediaries
Why use them?
Why so many of them?
Getting the Customer to the Product
Reservation Global distribution
services systems (GDS)
Representation firms Traditional off-line
Consortia travel agents
Incentive travel Central reservation
organizations systems (CRS)
Corporate travel Internet channels
management Websites
Push vs. Pull strategies