Behavior Profiling of

Customers

Pawan Singh
Naved Ahmed
Abhishek Saha
TYPES OF CUSTOMERS
 Loyal Customers-They are the most satisfied and revisit the store
frequently. It is necessary to interact with them.
 Discount Customers-More the discount more they tend towards
buying.Mainly buyers of Low cost products.
 Need Based Customer- They only buy when they have a specific
product in their mind and they should be handled in a diplomatic
manner.
 Impulsive Customers-These customers are difficult to convince
as they want to do business in urge and do not have any specific
product in their mind. If nurtured properly they can generate Lots
of Sale.
 Wandering Customers-Generate Least Profits for customers as
they aren't sure what to buy. Positive attributes of Products
should be shown to Gain profit out of such customers.
CHALLENGES
 Develop long term value-based relationships.
 Capture travelers needs, interests &

preferences.
 Increase Profitability and ROI.
 Provider for your Target Segments.
 Sustainable growth and adaptive to lifetime

changes.
 Retain and attract customers.
 More effective marketers.
CUSTOMER PROFILE
 Who is your Ideal Customer- Your ideal customer is
someone who gets their exact needs met by what
you’re offering.
 Know Your Customer-Age,Gender,Contact
details,Income,No. of children,purchase history,etc.
 Deliver What They Want- Deliver the Precise
solution to what your customer Needs.
 Exceptional Customer-Research and find out
everything about your customers through
Interviews,surveys,Interactions in events about
what problems and desire led them to consider
your product.
CUSTOMER SEGMENT ATTRIBUTES
& ITS IDENTIFICATION
 Demographics: Age/ Gender/ Education/
Income/ Family/ Occupation/ Geographic
location.

 Buying Habits: Role/ Frequency/ Online/

Offline/ Recommendation from
friends,family/ Social proof.

 Psychographics: Attitude/ Lifestyle/

Personality/ Values/ Interests.
WHY CUSTOMER PROFILE ?
 OTHER OPTIONS-

 APPROACH DIRECT SOURCE

 HIRE DATA PROVIDER

PERSONALIZATION WITH CUSTOMER
 REAL TIME MARKETING
 BRAND ADVOCACY
 SOCIAL PROFILES
 EMAIL MARKETING
CHALLLENGES
 GENERATIONAL DIVIDE

 EVOLVING CUSTOMER EXPECTATION

 DIMINISHING EFFECTIVENESS OF
TRADITIONAL DISTRIBUTION

 INEFFECTIVE SALES & MARKETING STRATEGIES

UNCOVERING AN EFFECTIVE
APPROACH
 CUSTOMER AWARENESS : Build and know
segment

 PURCHASING DECISION : Effective

engagement

 CUSTOMER RETENTION : Keep them engage

ADVANTAGES
 Easy to communicate with the customers

 Focused hence, provides a detailed picture of

a target customer

 Helps us understand the need of customers

and what matters to them most .
CONCLUSION
Customer profiling should be undertaken to
provide information and inform the project
team about the end users or customers to
allow project decision to be made from the
typical users prospective, which will result in a
product or service that meets the needs of
customer expectation and is therefore more
likely to succeed.