ADVERTISING AND

BRAND
MANAGEMENT
VIPUL JAIN
MBA (EVE B)
06935103918
 BRANDING

■ Branding is a marketing practice in which a company creates a name,

symbol or design that is easily identifiable as belonging to the company.
This helps to identify a product and distinguish it from other products and
services
 Importance of branding

■ Branding increases business value

■ Branding generate new customer
■ Branding supports advertising
■ Create trust within marketplace
Which is the most popular corporates
brand of chocolates
■ The most popular product brand is “Dairy Milk”.
In 1905, Cadbury launched its Dairy milk, a production of exceptional quality with a higher
proportion of milk than previous chocolate bars. Developed by George Cadbury Jr, it was
the first time a British company had been able to mass-produce milk chocolate. It was a
great sales success, and became the company's best selling product by 1914.
Which is the most popular brand?

■ Cadbury
What quality parameter have been identified
by most respondents
■ Good taste
■ Soft and it melts
■ Available in various size
■ Affordable
Find out the promise of this brand
through it ads or through internet
■ Promise of silky smooth chocolate
■ Their brand promise is appropriate QUALITY, given to the customers.
■ It’s reputation built on quality.
Based on the responses in this group can you claim
that it has able to deliver its promise to its
customers?
■ yes, according to the responses. I can say that they deliver what they promise to their
customers because Cadbury is a famous brand and it is known for its quality and.
Furthermore, its new strategy of pitching its chocolates as something to enjoy in
occasions and any other happy moments, as Cadbury wants it chocolates to replace
sweets
THANK YOU