Role of a Merchandiser in an


Export House
Buyer Contact & Communication
 Product Development & Sampling
 Order Bookings
 Fabric & Trim Sourcing
 Costing & Negotiation
 Fits & Pre-Production Approvals
 Maintaining Records/ updates in ERPs
 Fabric Booking
 Trim Confirmations
 Color / Fabric approval
 Fit approval
 Testing
 Product Safety
 Production & Line Planning
 Production Follow up
 Quality Audits & Shipment Status
 Quota / Embargo Movements
 Vessel / Flight Planning
 Documentation
 Plan Factory Capacity & Allocations
 Roles and responsibilities of an Export
Merchandiser or Manufacturer’s
Merchandiser can be classified under
following headings
• Handling an Export Inquiry
• Pre order receivable activities
• Order confirmation & PO Receipt
• Pre-Production activities & Approvals
• Supply Chain activities
• Production & Follow ups
• Quality Audits
• Shipment Planning & Pre Shipment Activities
• Dispatch of Goods
• Post Shipment activities
 Merchandising Definition
which we understood
• Merchandising is the process of
planning, buying and selling the
merchandise for profit.
• Merchandising is planning,
developing and presenting the line.
 Merchandising in Retail
Organization
• It is the internal
planning that takes
place within a retail
organization in order
to ensure adequate
amount of
merchandise are on
hand to be sold at
prices that the
consumers are willing
to pay to ensure a
profitable operation.
 Merchandising in Retail
Organization
• Merchandising is planning ,
developing , and presenting product
lines(s) for identified target
market(s) with regard to pricing,
assorting, styling and timing.
• Line Planning
• Line Development
• Line Presentation.
 Merchandising in Buying
House
• A set of activities involved in buying
and selling, finding customers ,
providing them what they want,
when they want it and what price
they can give for that, and are
willing to pay that price.

• A definition true for both Retail

Organization and Buying House
 Merchandising in Exports
House or Manufacturing Unit
• The activities involved in
coordinating and
communication of order
information with Buyer’s
merchandiser, achieving
right product ,at right
price, ensuring on time
delivery, at right place by
communicating all style
related information &
schedules with any raw
material supplier and the
relevant departments at
manufacturer’s end
Organizational Structures
Retail Organization
Buying House
 Export House /
Manufacturing Unit