An Introduction to

The Nielsen Company

Copyright © 2009 The Nielsen Company

Who We Are

The Nielsen Company is the world’s leading provider of

marketing information, audience measurement, and
business media products and services.

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More than 34,000 employees in over 100 countries…
What We Do

Nielsen measures markets, media and consumer behavior

across industries and around the world.

We integrate information from across our business.

We transform raw data into strategic insights and

tailor-made recommendations.

We analyze and advise about complex sales and

marketing issues for winning business decisions.
Our Mission

To provide clients with the most complete

understanding of consumers and markets worldwide.

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The Nielsen Company — unique in the information industry…

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 …For More Than 100 Years
1894
Billboard magazine founded
1923
A.C. Nielsen Company founded
1930
The Hollywood Reporter founded
1950
First TV audience measurement
1999
Nielsen Media Research acquired by VNU
2000
Miller Freeman USA (trade shows and magazines) acquired by VNU
2001
ACNielsen acquired by VNU
2006
VNU acquired by a consortium of six private equity firms;
David L. Calhoun becomes Chairman and CEO
2007
VNU becomes The Nielsen Company,
integrating our businesses under a historic brand.
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Ownership

The Nielsen Company is privately

held by private-equity consortium

– AlpInvest Partners
– The Blackstone Group
– The Carlyle Group
– Hellman & Friedman
– Kohlberg, Kravis, Roberts
– Thomas H. Lee Partners

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“We are transforming this
company into an even
more exciting, exhilarating
place to work by finding
more effective, more
efficient ways to integrate
our information and
enhance our insight
to help clients succeed.”

David Calhoun
Chairman and CEO
Nielsen’s Global Clients Include…

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Creating Clear
Connections
For Clients

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Media
• Television audience measurement information for broadcast and
cable networks, cable system and satellite service providers, program
producers and distributors, and advertisers and their agencies
• National, Local, and Hispanic audience data
– People Meters, Set Meters, Diaries, A/P Meter, Time-shifting
• Nielsen Anytime Anywhere Media Measurement (A2/M2) –
Recognizing the transformation of consumers viewing habits of
television, A2/M2 provides integrated, all-electronic ratings for
television programming regardless of the platform on which it is
viewed – online, mobile, out-of-home, etc
• Nielsen Monitor-Plus – U.S. advertising intelligence data
• Globally, Nielsen offers television and radio audience measurement,
print readership, advertising information services and customized
research services

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Consumer
Consumer packaged goods manufacturing and retail sales
measurement worldwide
• Nielsen Analytic Consulting – analyzes consumer purchasing
behavior in terms of pricing, promotion, marketing mix, category
placement, and in-market auditing and testing
• Nielsen BASES – analytics and forecasting into new consumer
products before they are brought to market.
• Nielsen Homescan & Spectra – consumer and shopper insights
through panel research, segmentation and targeting
• Nielsen Customized Research – qualitative and quantitative
measures of consumers’ attitudes and purchasing behavior,
customer satisfaction, brand awareness and advertising
effectiveness
• Nielsen Spectra – tracking of product sales to consumers, based on
information gathered at the retail point-of-sale

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Nielsen Business Media
• Nielsen Business Media provides business-to-business products
and services in print, online and in person
– Serves seven major market groups and 30 industries spanning
entertainment, media and marketing, retail, travel and performance,
design, and life sciences
– 42 publications, more than 135 trade shows and conferences,
and 185 digital products and services
– Publications include Adweek, The Hollywood Reporter, Billboard, Radio
& Records, Progressive Grocer and Meeting News
• Nielsen Business Media also has a strong global presence through
extensions of its brands, licensing agreements, partnerships and
joint ventures

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Nielsen Online
• The merger of NetRatings and BuzzMetrics to create a fully
integrated suite of services
– Nielsen NetRatings – the industry’s global standard for Internet
measurement and analysis
– Nielsen BuzzMetrics – measures and analyzes online consumer
generated media to help clients understand its impact on products, issues,
reputation and image

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Our Strategic Focus

• Wider and more detailed Coverage of the marketplace

• Continued Expansion in developing markets
• Continued technology & service Innovation
• Integration of solutions for greater operational efficiency and client
satisfaction

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