Professional Documents
Culture Documents
Adapting Your Words To Your Readers: Mcgraw-Hill/Irwin
Adapting Your Words To Your Readers: Mcgraw-Hill/Irwin
Adapting Your
Words to Your
Readers
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner.
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Prefer Short, Familiar Words
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Use Technical Language Carefully
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Prefer the Concrete to the Abstract
Abstract Concrete
We have found that this technique is Our research shows that 87 percent of
successful. those using this technique are successful.
Your department may hire some Your department may hire three new stock
new employees. clerks.
We will ship your order soon. We will ship the Moss No. 41 desk sets you
ordered October 12 by Arrow Freight on
October 15.
Each of the branch managers will Each of the branch managers will receive a
receive a substantial pay raise. 15 percent pay raise.
This procedure requires a constant low This process requires a constant
temperature. temperature of 10 degrees centigrade.
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner.
This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 3-8
Prefer the Active to the Passive
Passive Active
It is believed that the bill was I believe they padded the bill.
padded.
Your report was read by the The president read your report.
president.
The profit and loss statement is The treasurer prepares the profit and
prepared by the treasurer each loss statement each month.
month.
It is suggested that you clean the We suggest that you clean the
element in warm, soapy water. element in warm, soapy water.
It is desired that every effort be Mr. Wong wants you to bring this
made to have this matter brought to matter to the attention of the
the attention of the manager. manager.
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner.
This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 3-9
Avoid Overuse of Camouflaged Verbs
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This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 3-10
Avoid Discriminatory Wording
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This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 3-12
Eliminate Offending Words
Sexist Nonsexist
We will reimburse any We will reimburse any employee
employee who paid his travel for travel expenses.
expenses. A customer who pays promptly is
If a customer pays promptly, he placed on our preferred list.
is placed on our preferred list. A physician should treat patients
A physician should treat his with respect.
patients with respect.
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner.
This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 3-13
Make the Reference Plural
Sexist Nonsexist
If a customer pays promptly, he is If customers pay promptly, they are
placed on our preferred list. placed on our preferred list.
When an unauthorized employee When unauthorized employees
enters the security area, he is enter the security area, they are
subject to dismissal. subject to dismissal.
A supervisor is not responsible for Supervisors are not responsible for
such losses if he is not negligent. such losses if they are not negligent.
When a customer needs service, it When customers need service, they
is her right to ask for it. have the right to ask for it.
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner.
This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 3-14
Avoid Stereotyping Language
• Race • Age
– a hard-working –golden ager
Mexican –youngster
– an honest Sicilian
• Disability
• Sexual Orientation –deaf and dumb
– A lesbian athlete –crippled
– A gay artist
© 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner.
This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. 3-15