“Conceptual Frame work of

Communication”
CONCEPTUAL FRAMEWORK
“A set of coherent ideas or concepts organized in a
manner that makes them easy to communicate to
others.”
Clarity and
contents

Influence of
Perceptions verbal and non
verbal media
CLARITY
 Construct effective sentence and paragraphs based on

the clarity the sender has over his topic and the clarity
with which it is understood by the receiver.
 Choose precise, concrete and familiar words.
CONTENTS
 PERCEPTION
“ WE DON’T SEE THINGS AS THEY ARE, WE SEE THINGS AS

WE ARE.”

 Perception is the process of selecting, organizing and

attaching meaning to the events happening in the
Environment.
 It is the process by which individuals organize and interpret
their sensory impressions in order to give meaning to their
environment.
 Factors Influencing Perception
Factors in the perceiver
• Attitudes
• Motives
• Interests
• Experience
• Expectations

Factors in the situation

• Time Perception
• Work Setting
• Social Setting
Factors in the Target
• Novelty
• Motion
• Sounds
• Size
• Background
• Proximity
• Similarity
6
Influence of Verbal Communications
 PICTURE principle

How to have a better verbal communication?

 Usage of jargons, where needed
 Clear handwriting
 Stick to the point
 Listen and respond
Influence of Non-Verbal Cues
 Wordlesscommunication
 55 % impact in the communication.

◦ GESTURES AND POSTURES

◦ EYE CONTACT
◦ FACIAL EXPRESSION
◦ DRESSING SENSE
◦ PROXEMICS
◦ KINESICS
◦ CHRONEMICS
CREATING POSITIVE IMPACT
 All senders of communication think that their ideas will be

accepted because they (senders) ASSUME that the

receivers will be receptive!! This, unfortunately, is more
often than not, not as expected.
 It needs extensive learning and training process

 Top management should necessarily insist on

communication training needs based on the people abilities

 These enable to enhance the PICTURE principle
 Consideration:
 “Stepping into the shoes of others”.
 Effective communication must take the
audience into consideration
 Emphasis on “you” approach.
 Show optimism towards your audience.
Concreteness:
 Implies being particular and clear.
 Concreteness strengthens the confidence.
 Concrete message has following features:
I. It is supported with specific facts and figures.
II. It makes use of words that are clear and that build the
reputation.
 Conciseness:
Concise refers to make it
small. The message
should be precised to
make the communication
effective.

Completeness:
The message
disseminated should
be complete, with out
any distortion.
 Clarity
 emphasizing on specific
message at a time, rather
than trying to achieve too
much at once.
 It makes understanding
easier.
 Complete clarity of Courtesy:
thoughts and ideas enhances implies the message
the meaning of message. should show the
sender’s expression as
well as should respect
the receiver. The sender
of the message should
be sincerely polite,
judicious, reflective and
CORRECTNESS

 The language of the communication must be correct in

terms of grammar, punctuation, spellings and meaning.

 It must be correct in terms of facts, figure and words.

 Use the right level of language.

 Check the accuracy of figures, facts and words.

CONCLUSION
 When your communication is correct, it fits your audience.

 People may not remember you but will remember the effect

of what you said and the manner in which you said.

 There are many ways as mentioned by my team mates and

certain criterions that would make our communication

fruitful for us and also the organisation we are working for.
 Lastly, be confident that is the key for effective

communication and always try to learn as much as possible.

THANK YOU