Data Privacy and Consent Management Platform

Cookies Facts
 Cookie is a script saved in Website User’s computer

 Third-party software and plugins.

 The average website places 34 cookies on User’s device on first visit, and 70% are third-party cookies

 Security vulnerabilities may allow a cookie's data to be read by a hacker

For example

Google’s history might tell someone if they have a medical problem, or sexual orientation, or
what political party they support. This information is likely linked to their real name.

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Type of Cookies
Necessary Cookies
Essential
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website.

Preference Cookies
Non-Essential
Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred
language or the region that you are in.

Marketing Cookies
Non-Essential
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual
user and thereby more valuable for publishers and third party advertisers.

Statistics Cookies
Non-Essential
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information
anonymously.

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Cookies Consent by Law

Prior consent - Article 5 of the GDPR

Personal data processing operations should be transparent. Consent has to be
obtained from the visitor to a website, in order for the use of cookies to be
lawful

Explicit consent - Article 7 of the GDPR

The consent will be valid if: it is obtained by a clear affirmative action; it is freely given; it is based
on specific information and separate from other terms and conditions; it is obtained before the
processing starts and the user is presented with granular consent options

Cookie Policy – Article 12

Information should be provided at the “first opportunity” to the user, explaining the
purpose of the cookies & the rights of the user under GDPR. This information should
be in a form that is easy to understand and clear

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Cookies Consent by Law – Continued…

Cookie table - Regulation 6 of the PECR

A person shall not store or gain access to information stored in the terminal equipment of a subscriber or user unless the
following requirements are met: the subscriber or user of that terminal equipment is provided with clear and comprehensive
information about the purposes of the storage of, or access to, that information; and has given his/ her consent that the
information can be stored in his/ her terminal equipment

Consent log - Article 30 of the GDPR

Companies to produce “records of processing activities”, which will allow regulators
to see that companies are adhering to GDPR

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Compliant vs Non Compliant Banners
Not Compliant
VS Compliant

Cookie Banner – Example 1 Cookie Banner – Example 4

Got It Accept Reject Preferences

This banner is NOT Compliant. Because it does NOT give a user the Yes! Here the user has the choice to either Accept OR Reject. Even better, they also
have the ability to choose which Cookies under their preference settings. However
Not Compliant “Free Choice” to Raject unnecessary cookies, which is a legal Compliant
choosing the individual preferences above is not as “transparent” as they could be
requirement under GDPR under GDPR

Cookie Banner – Example 2 Cookie Banner – Example 5

Accept all cookies Customise Settings

OK Show Details

Preferences Statistics Marketing

Here the use had NO choice they are “forced” to Accept cookies. Rejecting
MAY be possible, but it is hidden away under settings. This is neither Easy
Not Compliant
nor Transparent. This is unlawful and non Compliant with GDPR
In this example the user can opt in to Accept or leave blank to Reject. They also have
Compliant the ability to choose their preferences upfront. This is as fully “transparent” & easy as
it could be under laws of GDPR

Cookie Banner – Example 3

Accept Close

Again, here the user has NO choice, they are forced to Accept cookies
Not Compliant
or just close the banner. This is unlawful

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 Seers Cookie Consent Features

1 Prior consent - GDPR Article 5

2 Explicit consent – GDPR Article 7
3 Cookie Policy – GDPR Article 12
4 Consent Log – GDPR Article 30
5 Cookie table - Regulation 6 of the PECR
6 Multi-Language - 30
7 Multiple domains
8 Geolocation
9 Flexible integrations
10 Fully Customisable
11 CCPA & LGPD compliant

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Seers Design Examples

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Seers Design Examples

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Seers Design Examples

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Seers Design Examples

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Our Solutions

Cookie Consent Management GDPR Staff Training Policies pack Template pack

Audit cookies for free, fully Easily train your staff in All data protection and All data protection and
GDPR & CCPA compliant GDPR. Online training with privacy policies privacy templates
Consent Banner certificated

GDPR Audit Outsourced Data protection Cyber Secure DPIA

Officer (DPO)

Perform a GDPR Gap Hire a DPO and Outsource Assess cyber security risks. Evaluate & address your
Analysis for your your entire DPO Find weaknesses and get data privacy risks. Assess
organization’s processes responsibilities recommendation and record the impact of a
new project

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What’s Next

Start Free Book a Demo

seersco.com

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Alex Reed +44 800 699 0799 www.seersco.com

24 Holborn Viaduct,
London
EC1A 2BN