Mc Donalds

SWOT ANALYSIS AND IMPACT OF

INFORMATION TECHNOLOGY ON MC DONALDS
 ABOUT
• Founded:1955,Franchising since 1955.
• Largest fast food company.
• Operating over 121 countries; over 35000 locations.
• Revenue $28.1 billion in 2013.
• Mission
• Vision
• History
SWOT ANALYSIS
STRENGTHS
• Successful Advertisement & Brand name Collaboration with Coke
• Clean Environment & Play Space for Kids
• Professional Training for Employees
• Competitive Price

WEAKNESSES
• Weak Product Development.
• Management of Franchisee
• Lack of product innovations
• Decline reputation due to HR issues

OPPORTUNITIES
• Upscale restaurant
• Organic foods for health conscious
• Expansion in Asian markets
• Partners with other brands

THREATS
• Competitors
• Expensive lawsuits against McDonald’s
• Emergence of local fast food restaurants chains representing local tastes
• Increased health consciousness
 Impact of I.T in Mc Donalds grow
• TPS Helps to conduct business such as payroll, employee
record keeping or paying an employee
• DSS used to make quality decisions
• MIS used to manange organisation effectively
• MYS implemented in order to raise productivity and ensure
customer satisfaction
• POS allowing customers to order quickly with minimum error
• Hyperactive bob system manage kitchen by robots
• Point of sale system: self service ordering system